Using Social Media to Earn Links
Christian Arno | Social Media |       |  | If you have been involved in Internet marketing a while, you will know the SEO (search engine optimization) benefits of links to your content. You should also be aware that being aggressively self-promotional could be harmful to your search engine rankings. Earned links, on the other hand, tell the search engines to sit up and pay attention. These are backlinks that other people create naturally, because they found your content useful or entertaining. Search engines figure that if... |
DieHard Zombie Spot Makes Leap From YouTube to TV
Matt Kapko | Social | |  | Zombies are all over the place these days — lurching toward us in TV shows, films and our collective imaginations. Now imagine if your escape from zombies depended on a reliable car battery. However it may seem a stretch for Sears Auto Center and DieHard to enter the world of zombie culture, a new campaign is doing just that. "The Getaway," a short video published on YouTube three weeks ago, became a 60-second TV spot during last night’s game on the NFL Network. “The Getaway”... |
Content Marketing Is Not About Form, But Function
Paul Chaney | Social Media Smarts | |  | A recent article in the Guardian discussed the existential tension between content marketing and advertising. Citing Lego Magazine and the movie The Internship as examples, the writer, Jonny Rose, asked if these qualified as legitimate forms of branded content, or were merely advertising shills? To that end, this question is often asked: When it comes to content marketing, what types of information qualify? I think that's the wrong question altogether. A much better one is: Does... |
Social Users Expect One-Hour Response Time from Brands on Twitter [Study]
Jessica Lee | Social Media | |  | The next time you think about putting off a response to that tweet your brand just received on Twitter – or not responding at all – think again. According to research put out by Lithium Technologies, more than 70 percent of users expect to hear back from the brand they’re interacting with on Twitter, and 53 percent want a response within the hour. That percentage goes up when someone is issuing a complaint to a brand, with 72 percent saying within an hour is a reasonable... |
Social Logins: Facebook May Not Be Too Big to Fail
Susan Kuchinskas | Social | |  | While Facebook remains the dominant social login, Google+ has made strong gains, according to a new report from Gigya. Social logins, which let site visitors register and log into sites and apps via a third-party social media site, reduce barriers to entry and, more importantly, let web publishers access the rich profile data held by the social network. While Facebook and Google+ offer publishers similar profile info, Facebook's is a bit richer, according to Gigya's analysis;... |
Google Launches DigiCamp in Hong Kong
Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online.
Adaline Lau | Strategies | Print version Honda Asks Fans to #StartSomething and Share Their Stories
The brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back campaign.
Lisa Lacy | Strategies | Print version Is Your Email Program Big Enough for Big Data?
Email is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data Gold Rush, or has we been doing it all along?
Dave Hendricks | Email Marketing Optimization | Print version How to Create SEO-Friendly Email Campaigns
Consider these tips to optimize your email campaigns for search engine results.
Ohad Hecht | Email Marketing Optimization | Print version L’Oreal Paris Takes Beauty Underground with Intelligent Color Experience
The installation includes an intelligent vending machine at a Bryant Park Subway station and encourages women to use the hashtag #BringYourBold to talk about the experience.
Lisa Lacy | Strategies | Print version Can Analytics Help Save Obamacare?
Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launch.
Andrew Edwards | Convergence Analytics | Print version Sell Marketing Spend to Your CEO with Marketing Automation & Aligned Goals
Each step in the full marketing funnel tells a story with a set of data behind it. Become more effective at selling your spend to your CEO with these tips from columnist Christian Nahas.
Christian Nahas | Marketing Automation | Print version D-Day: The Cookie is Crumbling
As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robust audience models and target and market, across platforms.
Dana Hayes Jr. | Media Planning | Print version The Keys to Understanding The Buyers Journey
In a follow-up to his article New Research Defines the Buyer's Journey in 3 Steps, ClickZ columnist Mathew Sweezey from Salesforce digs deeper into the buyer's journey and how marketers can recognize each phase.
Mathew Sweezey | Marketing Automation | Print version Social Retargeting: Where to Spend it
I'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargeting campaign.
Parth Mukherjee | Display Advertising | Print version |
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