Twitter says it can now verify user's age inside its app Twitter has announced the launch of a streamlined age-screening tool for alcohol and other adults-only brands. Rather than having to navigate direct messages and separate age-confirmation screens, users will get a simple pop-up interface to confirm they are of legal drinking age for their country. TechCrunch (11/25)  | Harness the value of big data to build smarter infrastructures In this free whitepaper, IBM explains how to effectively use big data analytics to transform the management of facilities and assets - and ultimately the business. Click here to download now. |
 | Facebook is still cool, Sheryl Sandberg says Facebook hasn't lost its edge among teens, says Chief Operating Officer Sheryl Sandberg. There will always be "newer" and "shinier" companies around, but Facebook's teenage user base remains stable and highly active, Sandberg says. "I think if you look at the way teenagers continue to use Facebook, we are useful to them," she says. All Things D (11/22) Meet the man who harpooned Twitter's "Fail Whale" Twitter's server-crash "Fail Whale" used to be a regular sight, but engineering chief Christopher Fry has overhauled the social network's back end and recently evicted the whale from the company's servers. "It had a long history and some of our users feel very connected to it. But in the end, it did represent a time when I don't think we lived up to what the world needed Twitter to be," Fry says. Wired.com (11/25)  | Collaborating with your coworkers and clients just got easier Working with others often requires more than just phone calls and messages, so stay connected with Office 365. With it, you get access to your familiar Office applications and you can work on the same Word, Excel, and PowerPoint files with others in real time. Plus share files in a central SharePoint site—virtually anytime, anywhere. Read more in this overview. |
 | Calif. wineries raise a glass to social media California's Napa Valley wine producers are slowly but surely getting the hang of social media marketing, industry experts say. While tourists continue to flock to Napa for real-world tasting sessions, wineries are learning that following up with online outreach can help build relationships and boost sales. "Your online experience needs to reflect your offline experience, and wineries are behind that trend," consultant Erin Middleton says. Napa Valley Register (Calif.) (11/23)  | Could Your POS Generate More ROI? Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 | Study: Facebook ads make people spend more money Facebook ads lead people to spend more money when they're later exposed to paid search marketing campaigns, a study from Kenshoo says. People who've previously seen a Facebook ad click search ads at an only slightly elevated rate, but then place orders worth 24% more than do customers who haven't previously seen social ads. Street Fight (11/22)  | How will you keep up with the changing face of condition management? Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
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 | The bitter end? The period as sentence-ending punctuation has taken on new meaning in digital communications, Ben Crair writes, noting that in some cases it drops off completely in favor of a line break. "I've noticed it in my text messages and online chats, where people use the period not simply to conclude a sentence, but to announce 'I am not happy about the sentence I just concluded,' " Crair writes. The New Republic (free registration) (11/25) |  | The vast majority of U.S. teens are on Facebook. And the majority of U.S. teens use Facebook almost every day." -- Sheryl Sandberg, Facebook's chief operating officer, as quoted by All Things D | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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