Tuesday, November 26, 2013

Facebook is still cool, Sheryl Sandberg says

Twitter says it can now verify user's age inside its app | Facebook is still cool, Sheryl Sandberg says | Meet the man who harpooned Twitter's "Fail Whale"
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November 26, 2013
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Twitter says it can now verify user's age inside its app
Twitter has announced the launch of a streamlined age-screening tool for alcohol and other adults-only brands. Rather than having to navigate direct messages and separate age-confirmation screens, users will get a simple pop-up interface to confirm they are of legal drinking age for their country. TechCrunch (11/25)
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Facebook is still cool, Sheryl Sandberg says
Facebook hasn't lost its edge among teens, says Chief Operating Officer Sheryl Sandberg. There will always be "newer" and "shinier" companies around, but Facebook's teenage user base remains stable and highly active, Sandberg says. "I think if you look at the way teenagers continue to use Facebook, we are useful to them," she says. All Things D (11/22)
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Meet the man who harpooned Twitter's "Fail Whale"
Twitter's server-crash "Fail Whale" used to be a regular sight, but engineering chief Christopher Fry has overhauled the social network's back end and recently evicted the whale from the company's servers. "It had a long history and some of our users feel very connected to it. But in the end, it did represent a time when I don't think we lived up to what the world needed Twitter to be," Fry says. Wired.com (11/25)
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Calif. wineries raise a glass to social media
California's Napa Valley wine producers are slowly but surely getting the hang of social media marketing, industry experts say. While tourists continue to flock to Napa for real-world tasting sessions, wineries are learning that following up with online outreach can help build relationships and boost sales. "Your online experience needs to reflect your offline experience, and wineries are behind that trend," consultant Erin Middleton says. Napa Valley Register (Calif.) (11/23)
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Study: Facebook ads make people spend more money
Facebook ads lead people to spend more money when they're later exposed to paid search marketing campaigns, a study from Kenshoo says. People who've previously seen a Facebook ad click search ads at an only slightly elevated rate, but then place orders worth 24% more than do customers who haven't previously seen social ads. Street Fight (11/22)
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The Takeaway
Google+ is getting better, so you should get better at Google+
Google+ is potentially a powerful and underrated tool for social media marketers, Britt Klontz writes. Recent changes to features such as Hangouts and videos make Google+ an attractive and flexible platform for brands. "With these new tools under your belt, you're sure to have success," Klontz writes. SmartBrief/SmartBlog on Social Media (11/25)
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Social Shareable
The bitter end?
The period as sentence-ending punctuation has taken on new meaning in digital communications, Ben Crair writes, noting that in some cases it drops off completely in favor of a line break. "I've noticed it in my text messages and online chats, where people use the period not simply to conclude a sentence, but to announce 'I am not happy about the sentence I just concluded,' " Crair writes. The New Republic (free registration) (11/25)
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SmartQuote
The vast majority of U.S. teens are on Facebook. And the majority of U.S. teens use Facebook almost every day."
-- Sheryl Sandberg, Facebook's chief operating officer, as quoted by All Things D
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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