5 Engagement App Strategies for Converting Fans & Followers into Content Marketers
Roger Katz | Social Media Smarts |       |  | Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting. Marketers regularly cite challenges around producing enough engaging content. A lot of the content out there today simply doesn’t move a brand forward.... |
Killer Terms for Subject Lines & Calls to Action
Sundeep Kapur | Social Integration | |  | A subject line, SMS message, social media post, and even the call to action on a landing page are important in guiding the consumer to where you want them to go. Here are some top performers: words in action that are proven to drive results, as determined through my company's research. 1. Sale versus Save Like it or not, the word "sale" drives us towards paying attention. "You save" drove response rates of 3 to 5 percent. On the other hand, "On sale" was able to get more than... |
Pinterest Introduces Related Pins for Better Discovery
Melanie White | Social Media | |  | Pinterest is adding ‘related pins’ to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. The pinboard-style photo-sharing website realizes that it is currently difficult for some users to find pins that they like, so it hopes the new related pins will sort out the problem. "One of the things we hear from pinners (like you!) is that it sometimes takes some work to find fresh pins you love," the company said in its blog. "To make... |
Facebook Rides the Mobile Wave as Teen Usage Declines
Matt Kapko | Social | |  | So much for those concerns about making money off mobile. Facebook’s road to financial resilience is being paved with revenues from mobile ads. During the last quarter, Facebook reached “new milestones as a mobile company,” says chief executive Mark Zuckerberg. “Now 49 percent of our revenue comes from mobile and 48 percent of the people using Facebook on any given day are only accessing it from mobile.” Facebook’s revenue jumped to $2.02 billion, up 60 percent from... |
Halloween Social Tricks Mean Treats for Retailers
Yuyu Chen | Social Media | |  | It's time for retailers to chime in on some social media 'tricks' in order to drive their businesses with some ROI 'treats', because Halloween celebrants are turning to platforms such as Twitter and Facebook for their costume ideas, more than they have ever done before. In a Halloween Shopping survey conducted by Savers, which owns the Value Village chain of second-hand stores, 70 percent of costume-wearers were found to search for outfit inspiration via social platforms. The... |
Nissan’s Passion Genome Maps Shared Likes
The interactive experience creates so-called Passion Portraits and illustrates shared Facebook likes in support of its 2014 Versa Note model, which the brand says has ample space to carry around whatever its consumers truly care about.
Lisa Lacy | Strategies | Print version Please Don't Stereotype Your Personas
Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explains how to give personas depth and truly emphasize with customers.
Bryan Eisenberg | ROI Marketing | Print version Make the Most of Custom Audiences on Facebook
Custom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can specifically target with ads on Facebook. Columnist Gary Stein explains how it is best used by marketers.
Gary Stein | Strategies | Print version The Changing Role of Digital Media Sales People
Classic media sellers are evolving to compete in today's big data market. Columnist Alan Cutter explores the expended role of the sales professional in the new digital environment.
Alan Cutter | Strategies | Print version Video Advertising is Evolving in China
Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice.
Guest | Media Planning | Print version Jack Link’s Invites Fans to Trick or Treat its Sasquatch Mascot
The Halloween campaign asks fans and followers to tell the beef jerky brand how they would #tricksasquatch or #treatsasquatch.
Lisa Lacy | Strategies | Print version Average Isn't Good Enough: Segment or Die!
Average-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason explains why you must segment or die!
Neil Mason | Verifying Business Value | Print version Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video
What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ad? Here are six strategies to help you out.
Tessa Wegert | Media Buying | Print version 5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails
The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday season.
Simms Jenkins | Email Marketing Best Practices | Print version How To Get Comfortable with Big Data
We're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; these tips show you how.
Amy Manus | Data-Driven Marketing | Print version |
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