Friday, November 22, 2013

"Place Pins" could appeal to Pinterest advertisers

Twitter tool allows advertisers to target TV-show discussions | Foursquare's home-screen ads offer another avenue for brands | "Place Pins" could appeal to Pinterest advertisers
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November 22, 2013
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Today's Buzz
Twitter tool allows advertisers to target TV-show discussions
Twitter has unveiled a "TV conversation targeting" tool that allows U.S. and U.K. marketers to send ads to users who are talking about a particular show. The tool will be available as a self-serve ad unit, meaning smaller advertisers can target a show's audience without having to buy traditional TV ads. The move "reflects a subtle shift in positioning away from the symbiotic relationship with networks that Twitter has been nurturing," Cotton Delo writes. Advertising Age (free access for SmartBrief readers) (11/21), Bloomberg (11/21)
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Cloud Computing 101: It's a Brave New Virtual World
54% of all businesses now use cloud computing. And of this group, nearly 75% use different types of clouds or multiple services in the same cloud. The recent advances in the field of cloud computing now offer small businesses a myriad of opportunities to save time, resources and money, all while keeping important data more secure. Download your free white paper, Cloud Computing 101 today.

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Foursquare's home-screen ads offer another avenue for brands
Foursquare is opening up its home screen to advertisers, offering another ad route to brands that don't have a retail space where users can check in. MasterCard is the first to use the unit, with a one-month campaign ending in late December that directs users to restaurants that accept the card. "We think [Foursquare] is pretty powerful even if the audience is smaller than some of the other social networks," said JR Badian, MasterCard's vice president of digital marketing. Advertising Age (free access for SmartBrief readers) (11/21)
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"Place Pins" could appeal to Pinterest advertisers
Pinterest has created "Place Pins," a new kind of pin that lets users record the places they've visited or hope one day to visit. With users adding 1.5 million geotagged pins every day, it's expected that the new feature will prove popular with both users and advertisers. Four Seasons Hotels and Resorts, in partnership with Pinterest, was one of the first to use the tool. The Wall Street Journal (tiered subscription model)/Digits blog (11/21), Luxury Daily (11/22)
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How charity CEOs make a splash on social networks
An attempt to find the top nonprofit CEOs on the major social networks yielded some useful tips for all bosses who want to make a name for themselves online, according to Zoe Amar. The top executives made a point of being approachable, insightful and, above all, authentic, Amar writes. "There is no better advice than to be yourself," she adds. The Guardian (London)/Voluntary Sector Network blog (11/22)
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Select the right solution for facilities management
Facilities count as a major expense - if not the number one cost of business - for most organizations. Download IBM's free whitepaper to learn how to create smarter buildings by integrating critical facilities management processes.

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Social media screenings lead to discrimination during hiring, study suggests
Employers were much more likely to offer candidates an interview if their social media profiles indicated they were Christian than if their profiles showed them to be Muslim, according to a study by Carnegie Mellon University. Experts say discrimination in hiring can be conscious or unconscious and advise employers not to use social media as a screening process to avoid legal problems. Pittsburgh Tribune-Review (11/22), The Wall Street Journal (tiered subscription model) (11/20)
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Business Tips and Advice
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The best ideas create their own momentum
"Good ideas are like cockroaches," writes Anna O'Brien -- set them loose and they'll infest every customer in sight. That's why it's important to invest your time and energy in creating excellent ideas, rather than on stressing over how to spread those ideas far and wide, O'Brien writes. "Creating the right emotion creates preference, which creates purchase intent over time. This is human basics, so don't complicate it." Sprinklr (11/19)
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Collaborating with your coworkers and clients just got easier
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Social Shareable
History Channel live-tweets JFK's last day
It's the 50th anniversary of John F. Kennedy's assassination, and the History Channel is marking the event by live-tweeting his fateful trip to Texas in real time, albeit with a half-century delay. Neatorama (11/22)
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SmartQuote
If there is anything in the universe that can't stand discussion, let it crack."
-- Wendell Phillips,
American abolitionist
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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