The Top 3 Innovations in Mobile Video Advertising
Paul Bremer | Video |       |  | In the last couple of years, mobile video has quickly become a valuable advertising medium recognized by major brands and top publishers as a key to digital success. Taking a look into the recent past, a few innovations have had an especially significant impact on mobile video's rise to fame. These are the three that stand out as pacesetters for the continued growth of our industry. 1: Fully Customizable Interactivity Options Mobile video interactivity used to be a tad on the boring... |
D-Day: The Cookie is Crumbling
Dana Hayes Jr. | Media Planning | |  | We all know that the cookie is tired. The cookie works hard but can never fully complete the job we're tasked with: true 1:1 marketing at scale, across platforms. What is the next best options for marketers? As cookie-based targeting and measurement shows signs of strain and reveals inherent limitations, today's marketer is presented with the kind of option we could only imagine previously. I believe that proper audience targeting should be based on real people, not browsing behavior.... |
Social Retargeting: Where to Spend it
Parth Mukherjee | Display Advertising | |  | It has been a few months now since Facebook and Twitter announced retargeting capabilities on their networks. Speaking as a marketer, the news has been aplenty - Facebook launched retargeting on FBX (Facebook Exchange); Twitter launched retargeting; Facebook launched a retargeting alternative to FBX; Google tied up with Facebook for retargeting. Phew! Almost makes you wonder what else is going to happen in the next few months. In this column, I'll take you through the Facebook and... |
Video Advertising is Evolving in China
Guest | Media Planning | |  | In 2012, OTV (online television), or distinctively pre-roll video, was the darling of the China Internet for brand advertisers that “discovered” it and began to invest at scale. JPMorgan estimates OTV ad revenue in China topped US$1.1 billion in 2012 (RMB6.6 billion) and will rise another 40 percent this year, to over US$1.6 billion (RMB10 billion), making OTV the fastest growing media segment in the digital channel. Ad revenue for Youku, China’s top online video content site... |
Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video
Tessa Wegert | Media Buying | |  | When Instagram launched its video capabilities this past summer, users hurried to try their hand at creating a 15-second clip on the social networking site. So too did brands: within days, companies like Burberry and Red Vines Candy were uploading their first attempts. The latter created a video that it turned into an ad for use on Facebook and Twitter. Since then, more than 80 different brands have welcomed Instagram Video into their digital campaigns. So says marketing company... |
#SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution
Daina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach she refers to as the “nurturing gardener.”
Liva Judic | Marketing | Print version Bring Your Attribution Model up to the 21st Century
A holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach.
Stephanie Miller | Marketing Automation | Print version Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Program
If you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding.
Aubrey Beck | Conversion & ROI | Print version Donuts' New gTLDs – a Digital Shopping Mall
The digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about?
Jennifer Wolfe | Data-Driven Marketing | Print version E-Commerce in China: Consider RTB to Deliver Results
While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses?
Guest | Retail | Print version Google Launches DigiCamp in Hong Kong
Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online.
Adaline Lau | Strategies | Print version DieHard Zombie Spot Makes Leap From YouTube to TV
A new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV
Matt Kapko | Social | Print version Honda Asks Fans to #StartSomething and Share Their Stories
The brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back campaign.
Lisa Lacy | Strategies | Print version How to Create SEO-Friendly Email Campaigns
Consider these tips to optimize your email campaigns for search engine results.
Ohad Hecht | Email Marketing Optimization | Print version Is Your Email Program Big Enough for Big Data?
Email is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data Gold Rush, or has we been doing it all along?
Dave Hendricks | Email Marketing Optimization | Print version |
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