Smart Tactics to Maximize Your Blog’s Impact
Luke Summerfield | Publishing |       |  | As you probably know, writing a great quality, informative blog is not necessarily the easiest task for your team. It can require a great deal of research, time and effort to write, edit and publish. So with as much effort that goes into writing the blog, doesn't it make sense that you should put some work into maximizing its reach and overall ROI on your business? In this article we will explain some tried and true tactics to help boost your blog post's exposure to maximize reach,... |
Has Mobile Marketing Come of Age?
Darren Yan | Mobile | |  | The metrics for mobile handset sales are staggering. Indeed, more than 250 million smartphones were shipped in the third quarter of this year, suggesting that the handset replacement cycle is accelerating rapidly as users swop older models with the latest handsets from the likes of Apple and Samsung. These numbers suggest that the market size of global smartphone users have increased year-on-year as feature phones ownership shrink on an annual basis. Clearly, the reach of smartphones... |
Yahoo: Showrooming in Hong Kong Outperforms Asia Markets
Adaline Lau | Mobile | |  | If you’ve walked into a store to test a product before buying elsewhere, you’re a showroomer. And most likely you’ve used a smartphone to do that. Showrooming is prevalent in Hong Kong. 48 percent of people in the city use mobile phones for showrooming and an enormous 85 percent used their smart devices for pre-purchase research, according to a joint mobile report by Yahoo and Mindshare. This figure is above the global average of people that showroom at 33 percent or the... |
The Top 3 Innovations in Mobile Video Advertising
Paul Bremer | Video | |  | In the last couple of years, mobile video has quickly become a valuable advertising medium recognized by major brands and top publishers as a key to digital success. Taking a look into the recent past, a few innovations have had an especially significant impact on mobile video's rise to fame. These are the three that stand out as pacesetters for the continued growth of our industry. 1: Fully Customizable Interactivity Options Mobile video interactivity used to be a tad on the boring... |
D-Day: The Cookie is Crumbling
Dana Hayes Jr. | Media Planning | |  | We all know that the cookie is tired. The cookie works hard but can never fully complete the job we're tasked with: true 1:1 marketing at scale, across platforms. What is the next best options for marketers? As cookie-based targeting and measurement shows signs of strain and reveals inherent limitations, today's marketer is presented with the kind of option we could only imagine previously. I believe that proper audience targeting should be based on real people, not browsing behavior.... |
Audi Moves to Tumblr With Its #WantAnR8 Contest
This year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet.
Lisa Lacy | Strategies | Print version Find Your Brand's Keynote Content
Is a video or a mobile game a better fit for your band?
Tessa Wegert | Strategies | Print version It's Too Late for Data Governance
The more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it's too late.
Jim Sterne | Verifying Business Value | Print version Creating Campaigns That Count: The Impact of Converged Media #SESCHI
With so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? Three of the top minds from Google, Performics, and Didit share their thoughts.
Jennifer Slegg | Strategies | Print version Starbucks Brings E-Gifts to Twitter via Tweet-a-Coffee
The effort allows Twitter users with Starbucks accounts to tweet $5 e-gifts to other Twitter users via @tweetacoffee.
Lisa Lacy | Strategies | Print version #SESCHI: Influx of Newbies Shows Maturity of Search Industry [SEMPO Survey]
The new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news.
ClickZ News Staff | Search | Print version #SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution
Daina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach she refers to as the “nurturing gardener.”
Liva Judic | Marketing | Print version Bring Your Attribution Model up to the 21st Century
A holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach.
Stephanie Miller | Marketing Automation | Print version Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Program
If you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding.
Aubrey Beck | Conversion & ROI | Print version Donuts' New gTLDs – a Digital Shopping Mall
The digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about?
Jennifer Wolfe | Data-Driven Marketing | Print version |
| Webinars | | Upcoming Events | | | | | | | | Featured Jobs | | White Papers | - Pay-Per-Click Marketing Specialist
Pay-Per-Click Marketing Specialist (VONT) - WestbrookVONT is seeking an experienced PPC Marketing Specialist to join our growing team on-site in... - Editorial and Search Strategist
Editorial and Search Strategist (Autodesk Inc. ) - San FranciscoAs a global leader in 3D design, engineering, and entertainment software, Autodesk... - Campaign Manager, SEM & Display
Campaign Manager, SEM & Display (Webmarketing123) - EmeryvilleWebmarketing123, a digital marketing agency in Emeryville, CA, is looking for a Campaign... | | | | |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment