The Next Iteration of Native Advertising Will Be Interactive
Tessa Wegert | Media Buying |       |  | It's no secret that native advertising and sponsored content are among this year's biggest digital media trends. The idea of marrying branded content with editorial is hardly new, but publishers are embracing it in a big way. They experiment with format, introduce new native units, and adopt visual, "multi-sensory" techniques. Be it a feature story, a mobile module, or native video content, publishers are now offering it to brands. And brands are taking it. Most of it assumes the... |
Not So Fast! 7 Hurdles to the Big Data Revolution
Kristin Kovner | Media Buying | |  | Big Data. It's remarkable how two little words have created such outsized buzz this year. We've been told that big data will revolutionize marketing, make our advertising more relevant and efficient, and ultimately transform entire businesses and industries. This is all likely true, and some companies are already employing big data to great competitive advantage. But behind the big data hype are a few realities that threaten to stall the revolution. Marketers are Overwhelmed.... |
In Mobile Advertising, the Black List is the New White List
Shannon E. Denison | Mobile | |  | If you are in the business of buying or selling media and work through networks or automated buying of any kind, you may know the "white list." It's a common practice in digital media buying, where advertisers are able to pick an exclusive list of publishers on which to run, making such selections before a campaign has even started. At first blush, this seems an easy tactic or right of sorts. After all, why wouldn't you want to choose the company you keep? It feels like a measure... |
Foursquare Launches Self-Serve Ads for US Local Businesses
Miranda Miller | Display Advertising | |  | Location-based social networking brand Foursquare has rolled out self-serve ads to US advertisers, in an effort to monetize their audience of 40 million users. Foursquare Ads use a pay-per-action model; advertisers are charged only when a user clicks through to see their business information or checks in at their physical location. Ads are displayed to people nearby who are searching for relevant information or have visited similar locations. Foursquare will not display ads to users... |
Getting Mobile Live Streaming Video Right for Advertisers, Publishers & Users
Paul Bremer | Video | |  | Live streaming mobile video and the ads that help monetize it promise to bring the excitement of live television--sports, shows, breaking news, and more--to the mobile screen, finally making TV everywhere a reality for more than just pre-recorded content. It's an exciting time. That said, as of today, there is not yet a mobile live streaming solution out in market that nails the all-important user/advertiser/publisher experience. Granted, it's a delicate balancing act that requires... |
Yahoo Users Increase as Revenues Decline
As Yahoo pursues increases in traffic and user engagement, it appears to be coming at even greater expense to its bottom line.
Matt Kapko | Search | Print version Dockers Shoppable Video Aims at Millennial Males
Dockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah.
Mary Lisbeth D'Amico | Strategies | Print version Sex with Data? An Email Marketer’s Tale
Email marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data.
Simms Jenkins | Email Marketing Best Practices | Print version Core Flaws in Attribution Modeling
At its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make sure you are aware of its shortcomings and consider investigating other ways to prove your value.
Mathew Sweezey | Marketing Automation | Print version Is It Wrong to Love Analytics This Much?
Digital marketers share what they love about analytics and the industry in general, with columnist Jim Sterne.
Jim Sterne | Verifying Business Value | Print version Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimization Tips)
Research from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season.
John Gagnon | Paid Search | Print version How Starbucks' #ComeTogether Political Petition Could Have Been Better
Starbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing.
Susan Kuchinskas | Politics & Advocacy | Print version Western Union Sends Immigrants Home Via Facebook
Western Union's Send Yourself Home initiative uses 360-degree digital photos and faux magazine covers to connect with immigrant communities in the U.S., U.K. and Australia.
Lisa Lacy | Strategies | Print version Twitter Adds Tweet Scheduling Function for Advertisers
Twitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance.
Jessica Lee | Social Media | Print version 2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters
Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to a new Nielsen report.
Yuyu Chen | Ad Spend | Print version |
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