Twitter's "quitters" point to growth problem, analysts say A poll suggests that about a third of people who have joined Twitter no longer use the service, and 7% have shut down their accounts. Those figures, combined with a sluggish user growth rate, suggest that Twitter's user base could level off far below Facebook's total. "Twitter is a great service, it's still got growth in front of it. But in my opinion, I would say the opportunities are less than that of Facebook," said Dan Niles, chief investment officer for AlphaOne Capital Partners. Reuters (10/20), The Atlantic Wire (10/20)  |  |  | | Creating a Smarter Workforce for Market Leadership
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 | Will Twitter's second-screen strategy turn out to be a dud? Twitter is betting that partnerships with TV broadcasters could be a lucrative source of revenues, but they could be badly mistaken, Mathew Ingram writes. Analysts say that TV-viewing trends such as time-shifting and downloading could erode the impact of real-time second-screen engagement. "That's one big reason why Twitter's focus -- bordering on obsession -- with TV may not turn out to be the recipe for riches that it believes it to be," Ingram writes. GigaOm (10/18)  | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | | Most Read by Marketing Decision Makers | | GM goes social to soothe disgruntled customers General Motors has a team of 18 full-timers who spend their days watching social media chatter about GM brands, and moving quickly to address customers' problems before they can flare into PR firestorms. The strategy also helps GM to placate and retain disgruntled customers, says social media customer relations chief Melody Blumenschein. "Everybody knows it's a whole lot easier to keep a customer that you have than get a new one," Blumenschein says. Automotive News (10/21)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 |  | Social Media in Pharmaceuticals 2014 returns to London! The 6th instalment of the sell-out Social Media Pharmaceutical conference series returns this winter to London. With keynote presentations from KOL'S and industry professionals at the heart of social media including Pharmaguapa, Sanofi, Merck and Roche, this really is a unique event not to be missed! Learn more here. | | | Most Popular Headlines From Last Week Results based on number of times each story was clicked by readers. | | | In praise of plus-sized pumpkins It's pumpkin season, and farmers and amateur enthusiasts are vying to grow the gourd with the greatest girth. This gallery pays tribute to some of the mightiest plus-sized pumpkins from past seasons, including a 1,253-pound pumpkin from a Rhode Island grower. The Week (10/15) |  | A mature and successful social brand is one that measures the information and content needs of its community of customers, then enables people from across the organization to become appropriately involved." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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