This week’s Wednesday Update: Including social crises, an interview with GoDaddy.com and part 3 on social market segmentation

Hi ,

Welcome to this week's Wednesday Update where we look at social media crises, combating social spam, part 3 on how to deliver targeted messages over social and an in-depth interview with GoDaddy.com on their social media strategy…

Firstly the latest analysis from our usefulsocialmedia.com blog:

1. A piece of statistical analysis looking at using geographical dispersal as a market segmentation tool on Twitter
2. Social spam is on the rise with a reported 335% growth during the first half of 2013
3. A new study looking at successful mobile marketing techniques for the much coveted 18 – 34 year old target market
4. As Twitter moves towards its IPO we look at how social ads are also expanding 

More detail here.

Secondly, feature analysis this week includes:

1. Practitioner interview with Alon Waisman, Social Media Operations Manager at GoDaddy.com on their future social media strategy – usefulsocialmedia.com/marketing/practitioner-interview
2. Part 3 on how to deliver targeted social messages by localizing, segmenting and personalizing your social media engagement strategy – usefulsocialmedia.com/customer-insight
3. Sparkcentral discuss the different variations of crises and how to deal with them in their guest blog post – usefulsocialmedia.com/reputation/sparkcentral-guest-blog

Third, and finally, USM's alert:

If you are yet to register for our upcoming webinar, featuring Barclaycard and Siemens, you can do so at usefulsocialmedia.com/europe/conference-webinar-page.php

In this 40 minute interactive discussion we will share how you can embed social media internally for continued long-term business success externally.

That's all for this week. Until next time!

Cheers,
Harry


Harry Rollason
Head of Community
Useful Social Media


Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.

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