Adobe: Advertisers are getting big returns from social ads Marketers are seeing big increases in return on investment from social media advertising, according to Adobe's Social Intelligence Report for the third quarter, which found that Twitter has quadrupled its per-visitor revenue compared with last year and Facebook's click-thru rate has risen 171% over the same period. The report also maintains that Tumblr, Yahoo's recent acquisition, is undervalued by as much as 450%. VentureBeat (10/28), VentureBeat (10/28)  | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | BlueLine gives cops a social network of their own A startup social network called BlueLine offers law enforcement professionals a place to share information about best practices and discuss their work. The site's tools allow for videoconferences, instant messaging and screen sharing, and users are expected to stay focused on the job. "We're not looking to be Facebook in the sense of posting family pics," says BlueLine founder Bill Bratton, a former Los Angeles and New York police chief who created the CompStat crime-mapping system. Mashable (10/29)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Starbucks makes Twitter a gift-giving vessel Starbucks has begun a program that lets customers give coffee gifts through Twitter. Users sync their Starbucks and Twitter accounts and tweet the free-coffee recipient's Twitter handle to @tweetacoffee for a $5 digital gift. "Tweet-a-coffee allows us to do something quite different in e-gifting in that people can now give the gift of Starbucks to anyone on Twitter in the moment," said Adam Brotman, chief digital officer at Starbucks. FastCasual.com (10/28) Parents should limit children's social media time, doctors say Children shouldn't spend more than two hours a day on social networks, according to a policy statement from the American Academy of Pediatrics. The policy reflects the reality that too many parents remain "clueless" about their children's social media activities, and need to pay more attention, says policy author Victor Strasburger. "This is the 21st century and they need to get with it," Strasburger says. Al Jazeera (10/28)  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | Researchers are watching Zuckerberg's words Researchers at the University of Wisconsin-Milwaukee have begun indexing all of Mark Zuckerberg's public utterances, in a bid to gain insights into the Facebook CEO's evolving positions on issues such as privacy and social media ethics. "By gaining a better understanding of how Facebook's founder and CEO conceives of his own company's role in the policy and ethical debates surrounding social networking, we will be better suited to critically engage in a dialogue," the researchers wrote on their website. All Things D (10/28)  | Social Media in Pharmaceuticals 2014 returns to London! The 6th instalment of the sell-out Social Media Pharmaceutical conference series returns this winter to London. With keynote presentations from KOL'S and industry professionals at the heart of social media including Pharmaguapa, Sanofi, Merck and Roche, this really is a unique event not to be missed! Learn more here. | | Unlocking the power of Facebook Insights Marketers can use three key metrics from Facebook Insights to boost their campaigns' performance, writes James Scherer. Focusing on post-engagement metrics, the number of people engaged and post-click-thru rates can provide concrete strategies for tracking and improving a campaign's success, Scherer writes. SmartBrief/SmartBlog on Social Media (10/29) Halloween is an opportunity for marketers on Pinterest Many U.S. consumers will turn to Pinterest this week in search of inspiration for Halloween costumes or party ideas. That provides an opportunity for marketers to find ways to dress up their usual social content with a Halloween-themed twist, writes Ginny Soskey. "It's simple: taking advantage of Halloween is just like newsjacking a story in your industry ... but it has a wider appeal," Soskey writes. HubSpot.com (10/28)  | Could Your POS Generate More ROI?
Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 |  | Advertisers are getting more [return on investment] than ever before. Consumers are starting to integrate social into their purchasing behavior." -- Tamara Gaffney, digital analyst at Adobe, as quoted by VentureBeat | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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