Sex with Data? An Email Marketer’s Tale
Simms Jenkins | Email Marketing Best Practices |       |  | If you came to this story for the headline you may be disappointed. Especially since it is about email marketer's focus on emerging trends (or lack thereof). So this isn't about email marketers gone wild you may ask? Nah, maybe next year. I had the great privilege and honor to be one of the keynote speakers at the Blue Hornet Lifecycle Messaging Conference (check out the tweet highlights) here in sunny San Diego last week. While I talked about the relatively boring trends and future... |
Digital Footprints: Following the Data Trail
Katrina Conn | Advanced Email Marketing | |  | Do you know what type of data trail you're leaving behind, or what your digital footprint says about you? Just this week, the FX network premiered the third season of American Horror Story: Coven. It's not rooted in reality, obviously, but Jessica Lange's character had one line that really resonated in this era of digital trails: "In this day and age of Facebook and Twitter, do you really think that we won't be persecuted for anything that we do--which will be recorded and uploaded... |
Don’t Let Holiday Hysteria Harm Your Email Program in 2014
Margaret Farmakis | Email Marketing Optimization | |  | It's the email marketing equivalent of a crash diet. Every year, we work with clients who are experiencing the repercussions of mistakes made during the all-important holiday shopping season. They're coming to terms with the telltale signs and accepting that the damage has been done: rising complaints, decreasing inbox placement and declining engagement. After the email blasting binge comes the inevitable purge and a panicked attempt to offset the irrational, hedonistic, instant... |
Key Elements of a Realistic Attribution Model
Jeanne Jennings | Conversion & ROI | |  | In my last column, I provided a very simple data tree model for tracking behavior from the send through conversion. It's a good model, but the truth is that things aren't quite so simple in the real world. In the real world, not all buyers will click directly from your e-mail to the website and purchase. Some might open your e-mail and make a mental note about the offer, then visit the site later in the week and buy. For others, it may take some combination of touch points, say an... |
Jonah Berger's 6 STEPPS for Success Applied to Email Marketing
Kara Trivunovic | Email Marketing Best Practices | |  | Jonah Berger, author of Contagious: Why Things Catch On, recently spoke at Shop.org Summit on characteristics that make products and ideas go viral. According to Berger, there are six STEPPS (Social Currency, Triggers, Emotions, Public, Practical Value and Stories) which, if incorporated, make your concept much more likely to be shared with others. As email marketers, we strive to have our emails shared; in fact, it's often a campaign KPI we measure to determine success. Berger's... |
Yahoo Users Increase as Revenues Decline
As Yahoo pursues increases in traffic and user engagement, it appears to be coming at even greater expense to its bottom line.
Matt Kapko | Search | Print version Dockers Shoppable Video Aims at Millennial Males
Dockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah.
Mary Lisbeth D'Amico | Strategies | Print version The Next Iteration of Native Advertising Will Be Interactive
What better way is there to engage site visitors than with an interactive feature that requires consumer participation?
Tessa Wegert | Media Buying | Print version Core Flaws in Attribution Modeling
At its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make sure you are aware of its shortcomings and consider investigating other ways to prove your value.
Mathew Sweezey | Marketing Automation | Print version Is It Wrong to Love Analytics This Much?
Digital marketers share what they love about analytics and the industry in general, with columnist Jim Sterne.
Jim Sterne | Verifying Business Value | Print version Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimization Tips)
Research from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season.
John Gagnon | Paid Search | Print version How Starbucks' #ComeTogether Political Petition Could Have Been Better
Starbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing.
Susan Kuchinskas | Politics & Advocacy | Print version Western Union Sends Immigrants Home Via Facebook
Western Union's Send Yourself Home initiative uses 360-degree digital photos and faux magazine covers to connect with immigrant communities in the U.S., U.K. and Australia.
Lisa Lacy | Strategies | Print version Twitter Adds Tweet Scheduling Function for Advertisers
Twitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance.
Jessica Lee | Social Media | Print version 2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters
Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to a new Nielsen report.
Yuyu Chen | Ad Spend | Print version |
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