Foursquare makes its self-serve ads available to any SMB Foursquare's self-service ads are now available to all businesses as the check-in service has ended a two-month, 800-company test of the platform. The company is touting Foursquare ads as having clearer, easier-to-track return on investment than conventional social ads do. "We're moving past the days when business owners have to figure out if a 'like' or a 'click' has any meaning in the real world; now they can tell if someone who saw their ad actually walks into their store," the company said in a blog post. TechCrunch (10/14), GigaOm (10/14), Adweek (10/14)  | Cloud Computing 101: It's a Brave New Virtual World
54% of all businesses now use cloud computing. And of this group, nearly 75% use different types of clouds or multiple services in the same cloud. The recent advances in the field of cloud computing now offer small businesses a myriad of opportunities to save time, resources and money, all while keeping important data more secure. Download your free white paper, Cloud Computing 101 today. |
 | Brands can now set up Twitter campaigns up to a year in advance Brands can now schedule messages on Twitter up to a year ahead of time, allowing them to plan organic and promoted campaigns long in advance. "With scheduled tweets, you can publish content at any time without having staff on-call to tweet on evenings, weekends, holidays or other inconvenient times," product manager Christine Lee wrote in a blog post. Adweek (10/14)  | Could Your POS Generate More ROI?
Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 | Research: Hashtags help brands earn retweets Tweets that contain hashtags are about 55% more likely to be retweeted than messages that don't contain tags, according to research by Dan Zarrella. Including quotes in tweets also helps to win retweets, although the effect was somewhat smaller, Zarrella writes. DanZarrella.com (10/15)  | NEW: US 2013 Consumer Data Privacy Study — Advertising Edition
Did you know 35% of consumers stopped doing business due to privacy concerns and only 1 in 4 are willing to share data for free services? In this free report, learn what consumers think about online advertising and associated privacy implications. See how it impacts your business and what you can do about it. Download the free report now. |
 | Vine is going to be big, says video producer Twitter video producer Ian Padgham has left the company in order to work as a freelance Vine creator, with clients including Sharper Image. He says Vine is shaping up to be Twitter's killer app, and offers brands things that other platforms can't rival. "Vine has engendered a richer community of creatives, probably due to the platform's simplicity and quirky limitations," Padgham says. USA Today (10/14) Tap your colleagues to build buzz for your blog So you're in charge of running your company's blog? That doesn't mean you have to do everything on your own, writes Michael Lieberman. Make sure everyone at your company is reading and reposting your content on their social media accounts, and that your company's Facebook, Twitter and LinkedIn pages are promoting each of your posts. SmartBrief/SmartBlog on Social Media (10/15)  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | Dancing fan in a bear costume is tossed from Dodgers playoff game A fan who dressed in a bear costume for the Los Angeles Dodgers' playoff game against the St. Louis Cardinals was escorted from the stadium after jumping on the Cardinals' dugout and breaking out some dance moves. "The great thing about baseball is that even after 150 years, you can watch a game and see something you've never seen before," Deadspin's Barry Petchesky writes. USA Today/For the Win blog (10/14), Deadspin (10/15) |  | The data is pretty undeniable. When you ask your audience to share your content, they do." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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