Ad buyers: Twitter needs more users to catch big fish Twitter needs a larger user base and improved engagement to win business from mass-market clients, according to ad buyers. The company's monthly growth has slowed to 7% and it has less than one-fifth of the audience of rival Facebook. Twitter also needs to become a daily-use tool to assure advertisers access to a "consistent audience to tap into ... not an audience that is just churning in and out," said Adam Shlachter, senior vice president of media at DigitasLBi. The Wall Street Journal (tiered subscription model) (10/5)  | Reducing the costs and risks of data storage in the federal government
IBM Tivoli Storage software can help federal organizations make the most of what they already own. Its flexible and scalable design securely protects data and ensures data availability throughout its useful life. Learn how IBM is helping government agencies customize solutions while allowing missions to be completed on time and under budget. Download the free solutions paper. |
 | What Google+ is doing -- and can do -- to be more relevant Google+ is bigger than Twitter, with 390 million monthly users, and it's reach is "so sprawling that many people have little choice but to use it while others are completely unaware that they are doing so," Verne Kopytoff writes. Industry analyst Brian Solis says Google+ would benefit from a more human-friendly design as well as a clearer outline of the site's purpose. "If I had Google in the room with me I would advise them to better communicate their vision," Solis says. Time.com (10/3)  | How will you keep up with the changing face of condition management?
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 | Nielsen to offer metrics on TV tweets Nielsen today is introducing its Nielsen Twitter TV Ratings product to measure the reach of TV-related tweets, though interest from advertisers and networks remains to be seen. Measurements will note programming-related tweets and how many times they are seen by accounts. Brands must not forget "the overwhelming majority of conversations about TV shows still take place offline," said Ed Keller, CEO of the Keller Fay Group. The New York Times (tiered subscription model) (10/6) Marketers eye millennials' Facebook exodus America's top marketers gathered this weekend at the Association of National Advertisers' conference, and many weighed in on whether marketing chiefs should be fretting about Facebook's waning appeal to younger Web users. It's a trend brands can't afford to ignore, says Brian King, chief brand officer at Marriott. "Any good marketer has to know where the herd is moving," he says. Adweek (10/5)  | Learn Success Strategies From Today's Top Retailers
There are reasons why retailers such as Build-A-Bear Workshop, charming charlie, and Specialty Sports Venture are leaders in their categories. Discover how they optimize results with CRM, POS and in-store services, plus best practices for mobility, omni-channel retailing, chain growth and more! This exclusive publication is available now at no charge. Download your copy here. |
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 | | Most Popular Headlines From Last Week Results based on number of times each story was clicked by readers. | | | Social media pointers from Richard Branson Social media can be a fun, creative and effective platform for brands, as long as they put authenticity first, writes Virgin Group founder Richard Branson. "Don't pretend you're something you're not. ... The truth is usually more interesting than fiction anyway," he writes. Virgin.com (U.K.) (9/30) | A short history of popcorn Popcorn first came to America in the early 1800s, likely brought from Chile by whaling ships, and soon spread -- except in theaters and early cinemas, where it was seen as lacking glamor, according to Andrew Smith, author of "Popped Culture: A Social History of Popcorn." It was only during the Great Depression that popcorn found a place at the movies, providing a crucial second revenue stream for cinema owners. SmithsonianMag.com/Food & Drink blog (10/3) |  | If you're going through the motions at work, your boss will notice. If you do the same on social media, your community will be able to tell." -- Richard Branson, Virgin Group founder, writing at Virgin.com | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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