Twitter picks Google exec to run retail operations Twitter has hired J.J. Hirschle, formerly the head of media and entertainment advertising at Google, to run its retail advertising operations. The move is part of Twitter's efforts to build up its operations and find new revenue sources as it prepares for its initial public offering. Reuters (10/17), Bloomberg (10/17)  | How will you keep up with the changing face of condition management?
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 | Facebook to allow teens' posts to be seen by anyone Facebook announced Wednesday that it will ease privacy restrictions for teenagers, allowing youths between 13 and 17 to post status updates, videos and images that can be seen by the public. Previously, teens' activity was accessible only by their friends and people who know their friends. The company says the move is intended to give teens more choices, but some child advocates are questioning it. The New York Times (tiered subscription model) (10/16) Twitter investors must take a leap of faith, analysts say Twitter's public stock offering will give investors a chance to buy into an exciting brand, but also an unproven one, analysts say. The company's losses and sluggish user growth make the company a risky proposition for investors, some say. "If they can't make the transition from capturing market share to generating income, they're going to run out of money eventually," says Brian Frank of Frank Capital Partners. Reuters (10/16)  | Whitepaper: 12 Tips for Better Cash-Flow Management
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 | 5-second Mountain Dew spot to run during NASCAR broadcast Mountain Dew used Twitter's Vine application to create animated, 5-second billboard spots. One creation highlighting its Dew Tour ran on NBC Sports recently, and another will run during an upcoming NASCAR race on ESPN. "Right now, we are really excited about the platform and how Vine speaks for millennial male consumers," said Todd Kaplan, director of brand marketing for Mountain Dew. Adweek (10/16)  | Create a professional appearance with built-in IT tools
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