Can We Ever Expect Native Advertising to Scale?
Laney Whitcanack | Publishing |       |  | Declining CPMs and squares and rectangles largely ignored by their audiences have left publishers reeling. As they scramble for new ways to support themselves, they need an alternative advertising solution to help engage their readers and make more money; something that leverages the two big trends of native advertising and programmatic buying, two of the fastest growing segments of online advertising. Today, these disparate solutions are planted on both ends of the spectrum. As... |
The New Mobile Reality for Advertisers & Publishers
Omar Nicola | Publishing | |  | It's a freight train, and it's coming fast. A recent comic strip from Adexchanger sums up quite well the growth in mobile, and how it's affecting publishers and advertisers alike. With behavior and layout different in mobile, publishers have been required to rethink their overall product, and in turn, their ad products. The current landscape, with some exceptions discussed later, still holds to the traditional banner model. Many ruin user experience by requiring multiple page views... |
The Next Iteration of Native Advertising Will Be Interactive
Tessa Wegert | Media Buying | |  | It's no secret that native advertising and sponsored content are among this year's biggest digital media trends. The idea of marrying branded content with editorial is hardly new, but publishers are embracing it in a big way. They experiment with format, introduce new native units, and adopt visual, "multi-sensory" techniques. Be it a feature story, a mobile module, or native video content, publishers are now offering it to brands. And brands are taking it. Most of it assumes the... |
Not So Fast! 7 Hurdles to the Big Data Revolution
Kristin Kovner | Media Buying | |  | Big Data. It's remarkable how two little words have created such outsized buzz this year. We've been told that big data will revolutionize marketing, make our advertising more relevant and efficient, and ultimately transform entire businesses and industries. This is all likely true, and some companies are already employing big data to great competitive advantage. But behind the big data hype are a few realities that threaten to stall the revolution. Marketers are Overwhelmed.... |
In Mobile Advertising, the Black List is the New White List
Shannon E. Denison | Mobile | |  | If you are in the business of buying or selling media and work through networks or automated buying of any kind, you may know the "white list." It's a common practice in digital media buying, where advertisers are able to pick an exclusive list of publishers on which to run, making such selections before a campaign has even started. At first blush, this seems an easy tactic or right of sorts. After all, why wouldn't you want to choose the company you keep? It feels like a measure... |
Cheez-It to Smart Car: We're Better Together
Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on Vine.
Susan Kuchinskas | Social Media | Print version Google Q3 Earnings Beat Expectations, Pushing Stock to All-Time High
Google stock is at an all-time high. The company banked $2.97 billion in net income on nearly $15 billion in revenue during the last quarter.
Matt Kapko | Search | Print version 5 Common IT Objections to Marketing Projects
How to overcome challenges in dealing with IT and move forward with your CTO.
Bryan Eisenberg | ROI Marketing | Print version Wearable Computing & Ads: Why Not?
We are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye.
Gary Stein | Strategies | Print version Social PPC – The Definitive Guide for Marketers
Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers.
Elizabeth Marsten | Paid Search | Print version Becoming One With Our Email Addresses
Every year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually, the "phone" aspect of the smartphone will live on in name alone.
Dave Hendricks | Email Marketing Optimization | Print version Three Ways to Refresh Your Marketing Channels from a Customer Perspective
Is your digital presence giving customers an integrated, consistent, and profitable experience with your brand and services?
Patti Hunt | Strategies | Print version Facebook Reveals New Retargeting Capabilities
New retargeting options are coming to Facebook that won't force you to go through Facebook Ad Exchange.
Justin Freid | Social Media | Print version MasterCard Integrates Purchasing Technology Into Wired
MasterCard’s ShopThis with MasterPass allows consumers to buy products directly within advertising and editorial content.
Lisa Lacy | Strategies | Print version Yahoo Users Increase as Revenues Decline
As Yahoo pursues increases in traffic and user engagement, it appears to be coming at even greater expense to its bottom line.
Matt Kapko | Search | Print version |
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