Twitter's experimental accounts could offer a glimpse of the future Twitter is experimenting with app-like accounts that offer customized services when users follow them. One service, @magicrecs, offers content recommendations via direct messages to its followers; another, @eventparrot, gives real-time direct-message updates on breaking news. "Making these services regular accounts that people follow to opt in to is a clever way to introduce this new kind of function without changing Twitter's overall design much," Tom Simonite writes. MIT Technology Review online (10/22)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | |  | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | Rivals go after Apple's iPad Air with Promoted Tweets Apple's major tablet competitors sought to "brand-jack" the company's launch of its iPad Air with Promoted Tweets targeting iPad-related keywords. LG, Microsoft, Samsung and others tried out the tactic, betting on what is still a gamble in terms of successfully shifting the conversation to other goods. "Look for more Promoted Tweets to target competitors' misfortunes rather than highlights," writes Christopher Heine. Adweek (10/22)  | Could Your POS Generate More ROI?
Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
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Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | MTV, NBA are among top video-makers on Instagram The three most-shared brands using Instagram Video are MTV, the NBA and the comic strip "Peanuts," according to an Unruly Media study. MTV was the most-shared brand overall, winning 134,110 shares on Facebook, Twitter and other platforms during a recent one-month period. Adweek (10/23)  | Social Media in Pharmaceuticals 2014 returns to London! The 6th instalment of the sell-out Social Media Pharmaceutical conference series returns this winter to London. With keynote presentations from KOL'S and industry professionals at the heart of social media including Pharmaguapa, Sanofi, Merck and Roche, this really is a unique event not to be missed! Learn more here. | | Is real-time marketing in your company's plans for 2014? | No |  51.22% | | Yes |  48.78% |  | NEW: US 2013 Consumer Data Privacy Study — Mobile Edition
Did you know that 78% of consumers won't download an app they don't trust? In this free report, learn what consumers think about their privacy when using a mobile device, how it impacts your business, and what you can do about it. Download the free report now. |
 | What to consider when crafting a Twitter bio Communicating your essence in a 160-character Twitter bio can be tricky, Amy-Mae Elliott writes. "Embrace the space available. Don't think of the allowance as a limitation; think of it as an opportunity to be concise," Elliott writes. Also, it's worth remembering that "[t]he words you use in your bio don't just add up to create a picture of you, they [also] carry some serious SEO juice," she writes. Mashable (10/23) |  | On Twitter, it's all about first impressions. ... By optimizing your bio to give the perfect details -- your interests, location, job, company, love of cupcakes -- you're telling the world why they should follow you." -- Erica McGillivray of Moz, as quoted by Mashable | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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