How to Leverage Premium Assets to Create More Engaging Digital Ads
Guest | Media Planning |       |  | by Ed Barnes, Senior Director, Product & Engineering, Pictela/AOL Networks Research shows that rich, interactive ads with advanced functionality and highly relevant content are key to capturing the attention of audiences who increasingly tune out static banners. Assets such as striking photos, compelling videos and interactive social apps are great building blocks for high-engagement premium ad formats, which can in turn help advertisers maximize campaign ROI and publishers drive... |
Fortune 100 Brands Missing the Mobile Opportunity [Study]
Jessica Lee | Mobile | |  | A new scorecard from The Search Agency compares what some of the biggest brands are doing (or not doing) when it comes to delivering a mobile experience for users. While no one company in the Fortune 100 received a perfect score of 5, brands with the top scores included: Coca-Cola and FedEx tied in with 4.49 TIAA-CREF and Walgreens tied with 4.24 Liberty Mutual scored 4.19 The average score for all companies in the study was 2.31 out of 5. The Search Agency measured... |
Google Closes Knowing vs. Doing Gap in New Edition of Mobile Playbook
Matt Kapko | Mobile | |  | Mobile marketing is no longer an aspirational play for some new pie in the sky. The biggest challenge today, according to Google, is educating or training marketers how to deliver on mobile's promise, with the right strategies and processes for specific goals. Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The company published its latest recommendations and examples in the... |
The Battle of the Ages… Literally
Jeanniey Mullen | Publishing | |  | Did you know that 78 percent of teenagers ages 12-17 own a cell phone? How about the fact that teen girls use their smartphone as their primary access tool to get to the internet? Pew Research shared these statistics and many more over the past few months, as they produced research surrounding technology and lifestyle integrations. Additional research from Pew and others shared one more very important point to ponder: Baby Boomers currently have the highest amount of disposable... |
One Screen, Two Screens, We All Scream for Multi-Screens
David Toner | Video | |  | In the past 10 days, I believe we've seen the pinnacle of screen convergence. The concept of first screen, second screen and--more recently--third screen has been around for a while. It's not a zero sum game anymore, though; brands can win, broadcasters can win, digital & social media can win, and most importantly, the consumer always wins. As the story goes, once upon the time, traditional TV networks like CBS, NBC, ABC and Fox were threatened by the cable networks, then by the... |
Fashion Brand Ted Baker’s "Redge Blaker" Speaks to Aging Hipsters
The fashion brand has launched a website with shareable content and a fictional brand ambassador.
Lisa Lacy | Strategies | Print version Burt’s Bees Vines Cast Products in Classic Lit in #6SecondClassics
The brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz.
Lisa Lacy | Strategies | Print version Say Goodbye to the Age of Generalizations: How Social Data Changes Everything
Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data.
John Elkaim | Social Integration | Print version Facebook Removes Visibility in Search Privacy Control
Facebook has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the Facebook search bar. You'll have to adjust your privacy settings on past posts.
Carly Page | Social Media | Print version “Not Provided” World Just the Beginning of a Marketer’s Challenge
"Not provided" keyword data makes data analysis difficult, but just wait until cookie tracking becomes virtually nonexistent and we are required instead to rely on Google, Microsoft and Apple's own tracking capabilities in order to access conversion data from multiple sources.
Andrew Beckman | Search Marketing | Print version Data is Great, But the Value is in the Insights
Any conversation around marketing analytics must focus on the insights that we glean, not just the data that we analyze.
Stephanie Miller | Marketing Automation | Print version Are You Sabotaging Business Data with Inaction?
Robert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations.
Robert Miller | Actionable Analysis | Print version Pinterest Introduces Promoted Pins to Select Audiences for Testing
Users will start seeing promoted pins in their pin stream. Pinterest has officially begun including promoted pins, which appear almost identical to regular pins.
Jennifer Slegg | Social Media | Print version Tweet or Like That Show? Twitter & Facebook Compete for TV Broadcaster Partnerships
Facebook and Twitter are competing to show greater advertising value to TV networks as real-time content and screen convergence rule the day.
Yuyu Chen | Social Media | Print version Folgers Extends from Cup to Screen with Good News Hubs
The coffee brand has created The Best Part, a news community focused on positive content on Facebook, Twitter and Instagram.
Lisa Lacy | Strategies | Print version |
| Webinars | | Upcoming Events | | | | | | | | Featured Jobs | | White Papers | - SEO/Link building expert
SEO/Link building expert (Sergey Kalitenko PC) - BrooklynSEO/Link Building expert for 2 small websites project....[more] - SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... - Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... | | | | |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment