Get Your Campaign in the Social Stream This Holiday Season
Roger Katz | Social Media Smarts |       |  | There's a lot more to successful social promotions than getting a Like; thankfully, the land grab for Likes is over. Yes, brands should continue to invest in growing their audience on social, but the KPI for brand marketing this holiday season is mindshare. Is your social audience participating, engaging, and most importantly, sharing in the social stream? Did your promotion get passed along? When you reached one social fan, did you successfully reach their friends and colleagues,... |
Twitter Pulls Trigger on $1B IPO Plans
Matt Kapko | Social Media | |  | Twitter just tore the roof of its business, letting the public, potential investors and any armchair quarterback on Wall Street take the deepest look to date into its financial dealings and prospects. By revealing its S-1 documents that were previously filed with the SEC, Twitter set in motion its plans to raise as much as $1 billion selling 472,613,753 shares and becoming a public-traded company under the symbol “TWTR.” While Twitter’s initial public offering is expected... |
Create Audience Experiences That Drive Recommendations
Dave Evans | Social Media Smarts | |  | Predictable traffic and favorable recommendations drive business. Accomplishing these feats is easier said than done; however, the easiest way to ensure positive recommendations is to create experiences that are talked set in a context where sharing is easy. We've seen many real-world examples of this recently. Here are three instances of online experience creation that stand out, alongside a fourth "extra point" that may surprise you. Pushy Sales Pitch in GM Marketing a Recommendation... |
Facebook Aims to Grow PMD Program in Asia Pacific
Adaline Lau | Social Media | |  | Asia Pacific boasts a massive user base for Facebook. The social network is now keen to see ad investments beef up from companies in the region through its PMD (preferred marketing developer) program. The region will have the fastest growth rates for Facebook use worldwide and is already leading in sheer volume of users on the social network, according to eMarketer’s estimates. Kiran Raghavan, regional manager for PMD, relocated to Singapore in March with the task to grow the... |
QVC Launches Social Shopping Site ToGather
Mary Lisbeth D'Amico | Social Commerce | |  | Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. The site, which takes it look from Pinterest and other visual-based communities, lets members who start liking specific products set up a personalized newsfeed, where they see shopping recommendations from people and brands they chose to follow. The site also shows them what products are trending in the community and... |
Total Cost of Ownership Needed to Grasp Relationship ROI
As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI.
Gary Stein | Strategies | Print version 5 PPC Iterations You Ignore at Your Peril
Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running.
Andrew Goodman | Paid Search | Print version Personas: The Magic Behind the Mirror
Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy.
Bryan Eisenberg | Analyzing Customer Data | Print version The Annoying Consequences of an Awesome System
Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old?
Frank Sinton | Media Buying | Print version Website Analytics for SEO: Introduction for Beginners
Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business.
Crispin Sheridan | Actionable Analysis | Print version SEO in a Keyword Data-Less Landscape
Consider these data sources that can be leveraged to fill the void.
Guest | SEO | Print version Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords
Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete.
Lisa Raehsler | Media Buying | Print version Google Web Designer for HTML5 Ads Launches in Public Beta
Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements.
Jennifer Slegg | Display Advertising | Print version Over 50 Percent of Unique Email Opens Now Mobile
The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones.
Yuyu Chen | Ad Industry Metrics | Print version Fandango Literally Wants to Make Fans Scream
Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub.
Lisa Lacy | Strategies | Print version |
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