Rising social nets take aim at established platforms WhatsApp, Snapchat, Tumblr and Pinterest are among the rising "generation of nimble social outlets" that are looking to take on established networks such as Facebook and Twitter, according to this report. These services' cool factor and novel use of video and images -- not to mention their rapid growth -- make them worthy competitors as Twitter seeks mainstream acceptance with its upcoming initial public offering. The New York Times (tiered subscription model) (10/6)  | New white paper: Overcoming challenges of asset management amid declining federal budgets
Modern asset management solutions are often no longer included in large program budgets and logistics professionals and engineers at federal agencies are being tasked to do more with less and extend the service life of existing assets. Agencies must find other ways to modernize their asset management solutions - learn how in the free white paper. |
 | Investment firms: Twitter's value could hit $20 billion after IPO Twitter's public stock offering could leave the company valued at as much as $20 billion, a big premium on the $12.8 billion valuation implied by the social network's IPO filing, according to investment firms. "The valuation is fair despite the lack of quantifiable profit," says fund manager Jeffrey Sica. "I anticipate the revenue to grow exponentially as retailers and media begin to explore ways to attract new customers through the use of Twitter." Bloomberg (10/7)  | Whitepaper: 12 Tips for Better Cash-Flow Management
Good cash flow is essential to running a successful business. In many cases, the simplest changes can help to dramatically improve your results. In this white paper, we've rounded up 12 top pieces of advice from seasoned small business owners and finance experts. Join the OPEN Forum® Community and receive the free whitepaper. |
 | Dictionary builds a campaign around an invented word The Macquarie Dictionary of Australia has introduced a new word through a guerrilla campaign led by McCann Melbourne. The made up word -- "phubbing" -- means paying attention to your phone instead of those standing next to you, and it now has its own social media accounts, website and ads. The whole process is featured in a YouTube film, "A Word is Born," and positions the dictionary as a "cultural document" and "mirror," said Macquarie Publisher and Editor Susan Butler. Advertising Age (free access for SmartBrief readers) (10/7)  | NEW: US 2013 Consumer Data Privacy Study — Mobile Edition
Did you know that 78% of consumers won't download an app they don't trust? In this free report, learn what consumers think about their privacy when using a mobile device, how it impacts your business, and what you can do about it. Download the free report now. |
 | How 4 small business are embracing digital, social tools With average social media use expected to hit 20 hours a week in the U.S. by 2017, according to PQ Media, small businesses likely will miss potential customers if they don't have a presence. This article examines how four small business balance their social and digital activities with their everyday tasks, and shares best practices from industry experts. USA Today (10/7)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | 10 habits of highly effective tweeting Posting images and including timely, event-related information are two ways to make your marketing messages stand out on Twitter, ECS owner Tim Parker writes. You can also spread the word about your organization by making short Vine videos and occasionally requesting retweets, he writes. Intuit Small Business Blog (10/3) How "John the Baker" helps Greggs keep it real U.K. bakery chain Greggs has scored a social media hit by using a real-life employee known as "John the Baker" as the public face of its Facebook outreach. "It fits well with Greggs' image as an everyday, unpretentious brand, and means the retailer doesn't have to splash out on celebrity endorsements," explains David Moth. eConsultancy.com (10/8) | You will soon be able to build your own cyborg cockroach A company called Backyard Brains will soon start selling live cockroaches to children -- along with the kits needed to implant electronic circuits into the bugs, allowing the insects to be controlled remotely via an iPhone application. Bioethicists say the company's products are morally problematic, because they effectively encourage children to conduct surgery on other living things for entertainment purposes. "As scientists, we do this all the time, but it happens behind closed doors," notes company co-founder Greg Gage. Wired.com/ScienceNOW (10/8) |  | The future of social is not going to be a winner-takes-all scenario. No service can be all things to all people." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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