Facebook is "failing marketers," Forrester says A scathing report from Forrester presented as an open letter to Facebook CEO Mark Zuckerberg suggests that the social network is "failing marketers," who scored Facebook lower than any other online marketing channel when it came to business value. The network is failing to deliver the consumer engagement it once promised, and isn't very good at pure advertising either, Forrester's Nate Elliott writes. "[W]hile lots of marketers spend lots of money on Facebook today, relatively few find success," he writes. Forrester.com/Nate Elliott's Blog (10/28) Analysis: "Vague" Forrester report appears to overreach Forrester's claim that Facebook is "failing marketers" is based on a "vague," too-small sample size, Kaylene Hong writes. The social network's last-place finish in a ranking of online marketing platforms "could easily boil down to a methodical research error," Hong writes. Facebook, in an e-mailed statement, said that "the conclusions in [the Forrester] report are at times illogical and at others irresponsible." TheNextWeb.com (10/29), VentureBeat (10/29), Business Insider (10/28)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Twitter update adds video, images to user feeds Twitter's latest version of its mobile application and website will automatically display Vine videos and photos in user feeds. The new presentation also might lead to more media-rich advertising, Garett Sloane writes. The new feed will create "the type of multimedia scroll that users have gotten used to on platforms like Instagram," Sloane adds. Adweek (10/29) Facebook's Messenger app to get address-book integration Facebook's upcoming Messenger application update will ask for access to the user's smartphone address book and add in additional contacts, who you can then chat with even if you aren't connected via Facebook. It will also allow users to look each other up on Facebook through phone numbers. All Things D (10/29)  | NEW: US 2013 Consumer Data Privacy Study — Mobile Edition
Did you know that 78% of consumers won't download an app they don't trust? In this free report, learn what consumers think about their privacy when using a mobile device, how it impacts your business, and what you can do about it. Download the free report now. |
 | Uber scores thousands of Twitter mentions with kitten delivery Taxi-hailing service Uber promoted National Cat Day on Tuesday with kitten delivery in New York, San Francisco and Seattle. For $20, Uber employees brought an adoptable kitten for 15 minutes of snuggling, although the service quickly was overwhelmed with requests. Proceeds from the promotion, co-sponsored by cat-themed website I Can Has Cheezburger, are being donated to pet shelters. Digiday.com (10/29), Mashable (10/29) Chinese firms turn to social sites to tap global market Facebook and Twitter are blocked in China, but companies there are still looking to market on them as a way to reach a global audience. Air China used a Swedish agency to develop a Facebook campaign, and Facebook Chief Operating Officer Sheryl Sandberg recently met with Chinese search marketer Pzoom to discuss ways to place ads from Chinese companies on the social site. "The biggest obstacle is that they don't have access to these platforms, so they have limited knowledge in terms of how to communicate with followers," said Kevin Ti of H-Line Ogilvy. Advertising Age (free access for SmartBrief readers) (10/29)  | Could Your POS Generate More ROI?
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 | Study: Nearly three-quarters of top brands are on Instagram Seventy-one of Interbrand's top 100 brands are on Instagram, according to a Simply Measured report, up from 40 on the platform at this time last year. More than half of those brands now post at least once a week, and about 1 in 5 brands have more than 100,000 followers, the study showed. AllFacebook.com (10/29)  | How will you keep up with the changing face of condition management?
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 | Cisco marketer: Sometimes the ridiculous can be sublime It's important for brands to retain a strong sense of the ridiculous in order to succeed on social media, says Tim Washer, a senior marketing manager at Cisco Systems. In order to compete with the viral videos and memes buzzing around the Web, brands should aim to create fun content that's weird enough to win an audience. "I'd like to see us be more ridiculous," Washer says. "Being ridiculous is a very small part of what we do, unfortunately." Convince & Convert (10/26) | Russian social-network founder talks about his paper-plane rubles Pavel Durov, who founded Russian social media network VKontakte, said a recent incident in which he threw valuable ruble notes out of his office window was "one of the funniest moments in the history of our company." Durov said the stunt came in response to an executive commenting that "money is completely not important to me." Durov then recommended he throw the notes -- each worth about $157 -- in "a creative way," so they made paper planes out of the bills. TechCrunch (10/28) |  | In putting this report together, Forrester looked at the wrong data -- the cardinal error when generating conclusions since they're almost guaranteed to be wrong if you don't properly understand what you're analyzing." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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