This week’s Wednesday update: Including an in-depth interview with Clorox on their social strategy

Hi ,

Welcome to this week's Wednesday Update. This week we have the latest on Pinterest moving to Android, social forums and internal brand advocacy - plus an in-depth interview with Clorox on their social media strategy…

Firstly the latest analysis from our usefulsocialmedia.com blog:

1. We look at Pinterest making the move to Android and the opportunities this presents to brands
2. A new survey that suggests YouTube being the king of platforms the 18-24 age group as a social platform
3. Is Twitter not a commercial platform? New information sheds doubt regarding Twitters IPO and there commercial acumen
4. A infograohic that suggest forums, the original social media, are still as popular as the day they erupted 

More detail here.

Secondly, feature analysis this week includes:

1. Practitioner interview with Helen Lee, Social Media lead at Clorox on how to build a successful social media strategy – usefulsocialmedia.com/marketing/practitioner-interview
2. Source internal sentiment: Create an internal brand advocacy program to utilise your companies biggest assets – usefulsocialmedia.com/customer-insight
3. Guest blog: Unmetric tell us how craft breweries are schooling big beer brands on social media – usefulsocialmedia.com/reputation/unmetric-guest-blog

Third, and finally, USM's alert:

The Corporate Social Media Summit San Francisco – (November 13-14) –   Embed social media across your company to become a social business  * Increase marketing conversion * Become more responsive * Create a more robust reputation. Join global brands including Dell, American Airlines, Wells Fargo, Southwest Airlines and many more. Get your brochure from usefulsocialmedia.com/sanfrancisco/conference-event-brochure.php

Social Media for Customer Service Summit NYC - (October 22-23rd) - With only limited passes left this sell-out summit brings together over 150 customer service and social media experts. Take your customer service social and network with the likes of Spotify, CarMax, Visa, Lego, QVC, United Airlines, FedEx, Microsoft and many more. Register here to not miss out usefulsocialmedia.com/customerservice/register.php

That's all for this week. Until next time!

Cheers,
Harry


Harry Rollason
Head of Community
Useful Social Media


Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.

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