Big Data vs. Better Data: Marketing Beyond Hunting & Gathering
Dana Hayes Jr. | Media Planning |       |  | Thanks to data, marketing is changing for the better. Data driven marketing has expanded the opportunity for all marketers (especially cross-channel marketers) to improve results by leveraging "people data." While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Not all data is good. Not all data is useful. Not all insights drive value. There are a couple of institutional distractions in this new age that have almost become obsessions... |
Inbound Marketing for eCommerce: Marketing on Steroids
Luke Summerfield | Publishing | |  | In a day and age where tactics like "free shipping" and "lowest prices" are no longer a way to differentiate your eCommerce shop as they've become the standard for online shopping, how can your eCommerce site stand out and build your loyal and engaged audience? The answer is Inbound Marketing. In today's article, we are going to take a look at how Inbound Marketing is making a huge impact in eCommerce and how you can start making that impact in your shop. What Exactly Is Inbound... |
Yelp Adds CPC Advertising to Enhanced Listings
Pierre Zarokian | Social Media | |  | Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn't new, but this new program includes a discount bundle with some enhanced features. These programs are offered on a 6- or 12-month initial term. If you cancel prior to the end of your contract, there is an early termination fee equal to one month's maximum charge ($200). A Yelp sales rep did share the following information and new program... |
Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study
Yuyu Chen | Ad Spend | |  | Paid media is great for driving awareness and makes a promise to a consumer, but owned media is the vehicle by which to deliver against those promises. So says the new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Marketers strongly agree with a converged approach to media, spending an increasing amount on paid while investing heavily in owned channels. "There's a big shift in PR and Advertising. Although advertisements... |
Online Video and the Perils of Business Morbidity
Chris Copeland | Video | |  | There is a strange phenomenon in the media business; the on-going and constant diagnosis of death. Everything, it seems, is either birthed to kill or exists only until it can be killed. There appears to be no middle ground. Video did not kill the radio star, yet three decades later we've learned nothing from The Buggles' faulty thesis. I suppose this need to pontificate on the coming of the reaper comes from a desire to prove an industry of savants. Perhaps it is the fulfillment... |
Tealium AudienceStream Aims to Bring Order to Fragmented Data
Tealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including email, multi-channel messaging, content management and more.
Matt Kapko | Data-Driven Marketing | Print version New Technologies to Help Juice Your Holiday Sales
Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season.
Michael Della Penna | Community Management | Print version Brand gTLD Subdomain Strategy: Navigating the New Technology Platform
As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the intuitive navigation inherent to the technology platform of the gTLD.
Jennifer Wolfe | Data-Driven Marketing | Print version Building a Culture of Measurement
The silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the needs of the modern business.
Rand Schulman | Convergence Analytics | Print version 5 Brands Using Instagram to Interact & Build Fan Relationships
Sixty-seven percent of top brands are now using Instagram, which they see as a great platform for reaching new, younger, tech-aware audiences. Here are a few examples of brands doing all the right things with Instagram.
Ekaterina Walter | Social Media Smarts | Print version Kraft’s "Noodle Reunion" Unites Families Over Surnames & KD
For two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name.
Lisa Lacy | Strategies | Print version Why Headline Testing is Still Valuable and 5 Variation Tips That Will Win
You need to write content that will actually sell. Here are 5 tips to write headlines worth testing.
Breanne Maliniak | Actionable Analysis | Print version Great, All of My Keywords Are Gone...Now What?
Google is encrypting all keyword-level organic search data. Here's how marketers can deal.
Scott Kellam | SEO | Print version 5 Reasons No One Clicks Through On Your Brand's Tweets
John Lee | Social Media Smarts | Print version Key Elements of a Realistic Attribution Model
Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly.
Jeanne Jennings | Conversion & ROI | Print version |
| Webinars | | Upcoming Events | | | | | | | | Featured Jobs | | White Papers | - SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... - Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... - Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ... | | | | |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment