5 Reasons No One Clicks Through On Your Brand's Tweets
John Lee | Social Media Smarts |       |  | It's one of the most maddening conundrums of social marketing: "I have great content. I'm promoting it. But no one clicks through to actually see it." Your brand's content isn't the problem. It's you. As soon as you start thinking your content is great, you get lazy. You begin operating with the assumption that merely tweeting a link to your amazing article/infographic/video will drive a deluge of clicks and retweets. Social just doesn't work that way. It's not about what you post.... |
Post-IPO Twitter Positioned for eCommerce Dominance
Himanshu Sareen | Social Commerce | |  | Sir. Will that be cash, credit... or Tweet? In the near future, be prepared for a whole new way to pay. Even after acquiring MoPub, 'the world's largest mobile ad exchange" and filing for an IPO with the SEC, it is still somewhat unclear where Twitter is headed. It is captivating to see how Twitter has gone from just another social network, to an emerging media player and possible news company, and now towards an advertising behemoth as well as a potential eCommerce player. While... |
Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins
Jennifer Slegg | Social Media | |  | Facebook's Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search now allows users to search for not just the usual people and places, but also to search posts, status updates, check-ins, and comments on Facebook. The update makes it possible for users to search within a period of time, such as posts within the last month or year: Users can also search for comments made by people posting from a specific location, posts on which... |
Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities
Yuyu Chen | Mobile | |  | As Black Friday 2013 (November 29) approaches, retailers are already gearing up for holiday promotions. This year, tailoring for multi-screen behavior and social media are more important than ever before. Online Black Friday sales last year increased 20.7 percent over 2011. This year, the National Retail Federation has already found that the government shutdown isn't much of an issue for U.S. consumers; they forecast a 3.9 percent increase in November/December U.S. general retail... |
Get Your Campaign in the Social Stream This Holiday Season
Roger Katz | Social Media Smarts | |  | There's a lot more to successful social promotions than getting a Like; thankfully, the land grab for Likes is over. Yes, brands should continue to invest in growing their audience on social, but the KPI for brand marketing this holiday season is mindshare. Is your social audience participating, engaging, and most importantly, sharing in the social stream? Did your promotion get passed along? When you reached one social fan, did you successfully reach their friends and colleagues,... |
Kraft’s "Noodle Reunion" Unites Families Over Surnames & KD
For two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name.
Lisa Lacy | Strategies | Print version Why Headline Testing is Still Valuable and 5 Variation Tips That Will Win
You need to write content that will actually sell. Here are 5 tips to write headlines worth testing.
Breanne Maliniak | Actionable Analysis | Print version Great, All of My Keywords Are Gone...Now What?
Google is encrypting all keyword-level organic search data. Here's how marketers can deal.
Scott Kellam | SEO | Print version Key Elements of a Realistic Attribution Model
Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly.
Jeanne Jennings | Analytics | Print version Share the Love - Lead Nurturing Basics
Customers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money.
Jon Miller | Strategies | Print version Online Video and the Perils of Business Morbidity
Everything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to television.
Chris Copeland | Video | Print version Mad Men to Machine Mavericks: Google Adx on RTB Trends in Asia [Video]
Google AdX exec discusses how marketers are leveraging first-party and third-party data in the region, including the infrastructure available to support seamless real-time biddable activity.
Adaline Lau | Display Advertising | Print version What Design Taught Me About Digital Advertising
In the first of this three-part series, learn about Design Thinking and focus on one of its three central tenets, customer-centricity.
Carl Griffith | Strategies | Print version Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey
Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey.
Yuyu Chen | Mobile | Print version Gallo Family Vineyards Celebrates Family with Online Crest Creator
The brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family.
Lisa Lacy | Strategies | Print version |
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