Getting Mobile Live Streaming Video Right for Advertisers, Publishers & Users
Paul Bremer | Video |       |  | Live streaming mobile video and the ads that help monetize it promise to bring the excitement of live television--sports, shows, breaking news, and more--to the mobile screen, finally making TV everywhere a reality for more than just pre-recorded content. It's an exciting time. That said, as of today, there is not yet a mobile live streaming solution out in market that nails the all-important user/advertiser/publisher experience. Granted, it's a delicate balancing act that requires... |
How to Leverage Premium Assets to Create More Engaging Digital Ads
Guest | Media Planning | |  | by Ed Barnes, Senior Director, Product & Engineering, Pictela/AOL Networks Research shows that rich, interactive ads with advanced functionality and highly relevant content are key to capturing the attention of audiences who increasingly tune out static banners. Assets such as striking photos, compelling videos and interactive social apps are great building blocks for high-engagement premium ad formats, which can in turn help advertisers maximize campaign ROI and publishers drive... |
Fortune 100 Brands Missing the Mobile Opportunity [Study]
Jessica Lee | Mobile | |  | A new scorecard from The Search Agency compares what some of the biggest brands are doing (or not doing) when it comes to delivering a mobile experience for users. While no one company in the Fortune 100 received a perfect score of 5, brands with the top scores included: Coca-Cola and FedEx tied in with 4.49 TIAA-CREF and Walgreens tied with 4.24 Liberty Mutual scored 4.19 The average score for all companies in the study was 2.31 out of 5. The Search Agency measured... |
Google Closes Knowing vs. Doing Gap in New Edition of Mobile Playbook
Matt Kapko | Mobile | |  | Mobile marketing is no longer an aspirational play for some new pie in the sky. The biggest challenge today, according to Google, is educating or training marketers how to deliver on mobile's promise, with the right strategies and processes for specific goals. Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The company published its latest recommendations and examples in the... |
The Battle of the Ages… Literally
Jeanniey Mullen | Publishing | |  | Did you know that 78 percent of teenagers ages 12-17 own a cell phone? How about the fact that teen girls use their smartphone as their primary access tool to get to the internet? Pew Research shared these statistics and many more over the past few months, as they produced research surrounding technology and lifestyle integrations. Additional research from Pew and others shared one more very important point to ponder: Baby Boomers currently have the highest amount of disposable... |
Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo
Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013.
Yuyu Chen | Ad Industry Metrics | Print version Urban Outfitters App Deepens Digital Connection With Customers
Urban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand.
Susan Kuchinskas | Strategies | Print version Uncovering Your Secret Stash of Marketing Data to Improve Segmentation & Targeting
Companies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better use?
Ben Plomion | Data-Driven Marketing | Print version Landing Page Video: Conversion Villain or Hero?
So you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction?
Tim Ash | Conversion & ROI | Print version 2014: The Year of Social TV
Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV.
Marko Muellner | Community Management | Print version Don’t Let Holiday Hysteria Harm Your Email Program in 2014
Don't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreased engagement and diminished list quality.
Margaret Farmakis | Email Marketing Optimization | Print version A Picture Paints A Thousand Words On Twitter
But you're more likely to gain a retweet using the microblog's native image uploading service.
Jon Wade | Social Media | Print version Fruit of the Loom Campaigns for Fans to Start Happy with Free Undies
The brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear.
Lisa Lacy | Strategies | Print version Ted Baker’s "Redge Blaker" Speaks to Aging Hipsters
The fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador.
Lisa Lacy | Strategies | Print version Burt’s Bees Vines Cast Products in Classic Lit in #6SecondClassics
The brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz.
Lisa Lacy | Strategies | Print version |
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