Can Myspace win over marketers? Myspace's music-centered relaunch is paying dividends, with analysts impressed by the revamped social network's redesign and business strategy. Still, it will require significant user growth before Myspace becomes a favorite of social media marketers. "No question there's going to be an uphill battle based on preconceived notions. I would love for them to succeed, but they're really not part of the active consideration set," said Gian LaVecchia of MEC. Advertising Age (tiered subscription model) (10/1)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Analysis: Twitter will face more calls to go mainstream Twitter has had a big effect on U.S. popular culture, but it doesn't have the user base to match, analysts say. That could pose a bigger problem once the company goes public and investors begin demanding bigger returns. "User base and growth have not been a problem to date, but Twitter is going to have to find a good system to reach tomorrow's Twitter users or eventually it will be a problem," said Max Wolff of Greencrest Capital. Los Angeles Times (tiered subscription model) (10/1)  | New white paper: Overcoming challenges of asset management amid declining federal budgets
Modern asset management solutions are often no longer included in large program budgets and logistics professionals and engineers at federal agencies are being tasked to do more with less and extend the service life of existing assets. Agencies must find other ways to modernize their asset management solutions - learn how in the free white paper. |
 | What Coach is doing wrong on social media Coach is establishing a strong social media presence, but it's making some big mistakes along the way, David Moth writes. The company responds to tweeted complaints, but fails to retweet positive mentions, meaning its Twitter account is flooded with negative comments. And the company's Pinterest account fails to post third-party content, so it falls short of being a space for genuine social engagement, Moth writes. eConsultancy.com (10/1) Shutdown affects government social media accounts Some government social media accounts are going dark because of the federal shutdown, although some agencies say they'll use essential, nonfurloughed personnel to maintain a skeleton social media service during the government's closure. "Unless an emergency, it should be reasonably expected that most accounts will cease engaging & posting, as with other services," the General Services Administration tweeted before the shutdown began. NextGov (9/30)  | Whitepaper: 12 Tips for Better Cash-Flow Management
Good cash flow is essential to running a successful business. In many cases, the simplest changes can help to dramatically improve your results. In this white paper, we've rounded up 12 top pieces of advice from seasoned small business owners and finance experts. Join the OPEN Forum® Community and receive the free whitepaper. |
 |  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Is your company planning to increase its social media budget in the next year? | No |  62.07% | | Yes |  37.93% | Does your company have a position solely dedicated to social media management?  | Yes | | No |  | Learn Success Strategies From Today's Top Retailers
There are reasons why retailers such as Build-A-Bear Workshop, charming charlie, and Specialty Sports Venture are leaders in their categories. Discover how they optimize results with CRM, POS and in-store services, plus best practices for mobility, omni-channel retailing, chain growth and more! This exclusive publication is available now at no charge. Download your copy here. |
 | Why the social media manager is dying a quick death Companies no longer need dedicated social media managers, but instead need a broad mix of socially savvy workers in a range of senior and junior positions, HootSuite CEO Ryan Holmes writes. "Behind the decline in social media managers is a sea change in the way that social media itself is used within organizations," Holmes writes. CNNMoney/Fortune (10/1) How your Twitter bio can repel potential followers Most potential followers of your Twitter account likely make up their minds about your worthiness in seconds, so your Twitter bio should avoid obvious turnoffs, Amy-Mae Elliott writes. For starters, you're probably not a "guru" or a "maven," so don't describe yourself as one. Also, be sure to add a representative photo, don't write your bio in third person and don't tweet too often or use only auto-generated tweets. "Twitter is about engagement, not just broadcasting meaningless words," Elliot writes. Mashable (9/30)  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | Haunting photos show toxic lake's effect on birds A lake in Tanzania has been so badly polluted by volcanic ash that any animal that immerses itself in the water dies, and their bodies calcify into fossil-like statues. Photographer Nick Brandt documents the bizarre, almost perfectly preserved remains of flamingos, doves and eagles killed by the lake's deadly waters. New Scientist (9/28) |  | If one of your two most recent tweets contains even a hint of a humblebrag, that potential follower is going to think twice." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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