A False Dichotomy
Derek Harding | Email Marketing Optimization |       |  | Shortly before Christmas, Spamhaus added several national retailers to the Spamhaus Block List (SBL), creating a major controversy. The cause was mailing to unconfirmed email addresses and the action reignited the long-running debate about single opt-in vs. confirmed op-tin. Battle lines have been drawn with luminaries on both sides of the argument. It started out on mailing lists and Twitter, but has expanded to blog posts with back-and-forth, pro and con, argument, rebuttal, and... |
Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers
Jim Davidson | B2C Email Marketing | |  | Every marketer has heard the alarm: "Shopping cart abandonment is increasing!" Many marketers have hit the snooze button, even though cart abandonment reminder emails are a proven revenue generator. While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Sticker shock, indecision, comparison shopping, technical issues... we all know the laundry list of reasons shoppers abandon carts. However, there are many other factors that... |
Becoming One With Our Email Addresses
Dave Hendricks | Email Marketing Optimization | |  | According to researchers, the smartphone is more addictive than any drug. There is even a name for the anxiety one feels when out of mobile phone contact, called nomophobia. The smartphone is a wondrous thing. It has apps, a camera, a calculator, music and even a flashlight. The most wondrous part about the smartphone, however, is that (despite what the name implies) we don't really have to use it to make actual phone calls. In 2012, O2's All About You report showed that "making... |
Sex with Data? An Email Marketer’s Tale
Simms Jenkins | Email Marketing Best Practices | |  | If you came to this story for the headline you may be disappointed. Especially since it is about email marketer's focus on emerging trends (or lack thereof). So this isn't about email marketers gone wild you may ask? Nah, maybe next year. I had the great privilege and honor to be one of the keynote speakers at the Blue Hornet Lifecycle Messaging Conference (check out the tweet highlights) here in sunny San Diego last week. While I talked about the relatively boring trends and future... |
Digital Footprints: Following the Data Trail
Katrina Conn | Advanced Email Marketing | |  | Do you know what type of data trail you're leaving behind, or what your digital footprint says about you? Just this week, the FX network premiered the third season of American Horror Story: Coven. It's not rooted in reality, obviously, but Jessica Lange's character had one line that really resonated in this era of digital trails: "In this day and age of Facebook and Twitter, do you really think that we won't be persecuted for anything that we do--which will be recorded and uploaded... |
Saks Partners With Stylewhile for Virtual Fitting Room Experience
Stylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase.
Lisa Lacy | Strategies | Print version 5 Reasons Blogging is Good for the Marketing Soul
Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blogging is good for the marketing soul in this column from Paul Chaney.
Paul Chaney | Social Media Smarts | Print version Persuading Senior Executives With Data
When Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers would do well to listen up!
Jim Sterne | Verifying Business Value | Print version The Evolving Role of the Media Planner
Columnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came to life. How has planning evolved since and what can we expect in future?
Anna Papadopoulos | Strategies | Print version Does the Web Get the Best Part of Ad Campaigns?
As networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a hefty investment that can potentially lead to reallocating funds from traditional buys, yet the Web excels at harmonizing with offline campaigns.
Tessa Wegert | Strategies | Print version Wrestling Lays the SmackDown on Second Screen Social TV
As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much they can learn from wrestling.
Guest | Social Media Smarts | Print version Brands Account for 40% of Top 1,000 Most Shared Instagram Videos
New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro.
Greg Jarboe | Video | Print version comScore: Google Continues to Lead US Search Market Despite Drop in Queries
Google continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore.
Yuyu Chen | Ad Industry Metrics | Print version Adidas Unveils Android miCoach Smart Run Smartwatch
Adidas is jumping on the smartwatch bandwagon. The new wearable device will run on Google's Android 4.1 Jelly Bean mobile operating system.
Carly Page | Mobile | Print version Cheetos Project TP Encourages Virtual Halloween Mischief
Cheetos latest digital campaign lets users virtually toilet paper the site of their choice.
Mary Lisbeth D'Amico | Strategies | Print version |
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