End the Ad Bot Madness!
Larry Allen | Display Advertising |       |  | The blame game over digital ad bots has reached absurd proportions. Enough is enough! Everyone is to blame for a whole host of reasons: Publishers have been buying cheap traffic to pump up numbers. Exchanges have turned a blind eye to high traffic or re-trafficked sites, while focusing solely on volume. Agencies have continued to allow clients to believe low CPMs and high CTRs are where the value is. They have denied knowledge of the fraud and haven't wanted to show a dip in... |
77% of Display Ads are Never Seen: Sticky
Leah Block | Media Planning | |  | Seventy-seven percent of Display ads are never seen, even those that are considered "viewable" (defined as fifty percent of an ad being visible to a user for one or more seconds). At least, that is what Sticky has found in its latest research. Using an opt-in eyeball tracking solution, Sticky tracked five hundred consumers and found that only 51 percent of ads that are considered "viewable" were actually seen. They also found that advertisers have 1.7 seconds, on average, to engage... |
Respect Your Readers - Best Practices in Labeling Your Native Ads
Razlan Manjaji | Media Buying | |  | Native advertising is both exciting and a slippery slope for publishers. Increasingly there has been discussions on how this will impact the trust contract a publisher has built with its reader, if native advertising - such as article, video, slideshow, microsite - is introduced into the editorial mix, blurring the line between church and state. Though the debate is raging, as a publisher - as well as an advertiser – one must always respect the readers. They must be informed if... |
Can We Ever Expect Native Advertising to Scale?
Laney Whitcanack | Publishing | |  | Declining CPMs and squares and rectangles largely ignored by their audiences have left publishers reeling. As they scramble for new ways to support themselves, they need an alternative advertising solution to help engage their readers and make more money; something that leverages the two big trends of native advertising and programmatic buying, two of the fastest growing segments of online advertising. Today, these disparate solutions are planted on both ends of the spectrum. As... |
The New Mobile Reality for Advertisers & Publishers
Omar Nicola | Publishing | |  | It's a freight train, and it's coming fast. A recent comic strip from Adexchanger sums up quite well the growth in mobile, and how it's affecting publishers and advertisers alike. With behavior and layout different in mobile, publishers have been required to rethink their overall product, and in turn, their ad products. The current landscape, with some exceptions discussed later, still holds to the traditional banner model. Many ruin user experience by requiring multiple page views... |
Are Multi-Channel Analytics Vendors Failing the Market?
Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains.
Andrew Edwards | Actionable Analysis | Print version Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?
Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains.
Gregg Stewart | Local | Print version The Converged Digital Industrial Economy and the Internet of Things
If the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of this data together in a strong, durable, yet flexible bond, others will rise to challenge.
Marshall Sponder | Convergence Analytics | Print version Remote Control Tourists Entice Visitors to Australia
Tourism Victoria wants to allow potential Melbourne, Australia visitors to “try before they buy” with its remote control Tourist initiative, in which four “tourists” followed online suggestions to explore the city.
Lisa Lacy | Strategies | Print version Land Rover Targets Affluent Car Buyers in ‘Race the Sun’
Land Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport
Matt Kapko | Automotive | Print version Cheez-It to Smart Car: We're Better Together
Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on Vine.
Susan Kuchinskas | Social Media | Print version Google Q3 Earnings Beat Expectations, Pushing Stock to All-Time High
Google stock is at an all-time high. The company banked $2.97 billion in net income on nearly $15 billion in revenue during the last quarter.
Matt Kapko | Search | Print version 5 Common IT Objections to Marketing Projects
How to overcome challenges in dealing with IT and move forward with your CTO.
Bryan Eisenberg | ROI Marketing | Print version Wearable Computing & Ads: Why Not?
We are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye.
Gary Stein | Strategies | Print version Social PPC – The Definitive Guide for Marketers
Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers.
Elizabeth Marsten | Paid Search | Print version |
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