Hi - In the run up to this year's corporate social media summit we've put together a series of articles looking at delivering targeted message over social.
I thought you would appreciate the full series in one place, just in case you missed one of them the last time around.
- In Part 1 we look at how to localise, segment and personalise your social media engagement for more effective marketing
- Whereas part 2 looks at how to target and tailor your brand content to meet the needs of your customers for powerful results
Effective audience segmentation is becoming ever more important in delivering targeted messages. But many brands are still struggling to implement such a strategy, relying on a blanket marketing approach.
Marketing segmentation and social data is a topic we will be putting under the microscope this year at CSMEU. To find out more visit www.usefulsocialmedia.com/europe
Cheers,
Harry
Harry Rollason
Head of Community
Useful Social Media
Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.
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