Digital or Interactive? Brands Exemplify Modern Media Trends
Tessa Wegert | Media Buying |       |  | Before everything Internet-related became known as digital, we called it interactive. Campaigns lived on Web, mobile, and video platforms ideally suited to engaging ads, and brands were eager to experiment. While these channels seemed predisposed to interactivity, many an ad failed to engage. The tools we used had the potential to be interactive... but the way in which we used them sometimes fell short. Social media changed that; in marched a group of applications built on user... |
Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
Augustine Fou | Strategies | |  | Many brand advertisers know there is fraud in the digital advertising ecosystem -- fake traffic, click farms, sub-par leads, etc. Yet far too many dismiss it as "acceptable" or "accounted for" by the far lower CPMs they are getting on ad exchanges for the immense quantities of ad impressions. While the premise may be that more ad impressions usually leads to more awareness and therefore a lift in sales, the underlying assumption is that those ad impressions were actually seen by... |
Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]
Matt Kapko | Display Advertising | |  | Not all traffic or clicks are created equal. Thanks to the rise of ad networks, exchanges and other third-party resellers, the volume of phony ad traffic and clicks is on the rise, according to new research from MdotLabs. Fraudulent or fake display-ad impressions account for as much as 30 percent of all online traffic today, says Timur Yarnall, CEO and co-founder of the firm that helps brands track and eliminate invalid traffic. “That puts display fraud waste at $3.6 to $4.5... |
Beyond the Bubble: Why Marketers Must Redefine "Mobile First"
Megan Pluskis | Strategies | |  | As a resident of New York City, I'm lucky to live in one of the most multicultural places in the world. Although the city is a melting pot of ethnicities, personalities, and opinions, at the end of the day, it's just a space comprised of bubbles. We travel daily within our chosen cultural, educational, or political spheres, but within those lay another type of bubble: the one that surrounds you when you're completely engrossed in your phone. Every day on the subway, I see countless... |
Yelp Adds CPC Advertising to Enhanced Listings
Pierre Zarokian | Social Media | |  | Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn't new, but this new program includes a discount bundle with some enhanced features. These programs are offered on a 6- or 12-month initial term. If you cancel prior to the end of your contract, there is an early termination fee equal to one month's maximum charge ($200). A Yelp sales rep did share the following information and new program... |
Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting
Facebook's redesigned ad buying process now begins with a list of eight defined objectives. This means marketers will no longer be picking the ad unit(s) of their choice without first addressing the task at hand.
Matt Kapko | Social Media | Print version Instagram Video Ads: Mobile, Millennial Potential Massive
Instagram will have a natural role in mobile advertising because visuals are an increasingly decisive element of efficient campaigns, says Eric Mugnier of M&C Saatchi Mobile.
Matt Kapko | Social Media | Print version 5 Marketing Rules for Better Social Branding
These constant marketing truths and tactics should be kept in mind when designing and implementing social programs.
Harry Gold | Social Commerce | Print version Google Organic & Paid Search Changes Call for Rethinking Search Marketing Strategy
Recent changes in organic and paid search marketing call for adjustments in your strategy. See what's changed and what you can do to stay ahead of the game.
Kevin Lee | Paid Search | Print version Government Shutdown Frustrating to Park Social Fans, Opportunity for Private Companies
Travelers and National Parks fans are seeking information elsewhere since all federal social accounts went silent as a result of the government shutdown.
Mary Lisbeth D'Amico | Social Media | Print version Tealium AudienceStream Aims to Bring Order to Fragmented Data
Tealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including email, multi-channel messaging, content management and more.
Matt Kapko | Data-Driven Marketing | Print version New Technologies to Help Juice Your Holiday Sales
Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season.
Michael Della Penna | Community Management | Print version Big Data vs. Better Data: Marketing Beyond Hunting & Gathering
While it's true that marketers can know, learn and do more with data, just possessing it is not enough.
Dana Hayes Jr. | Media Planning | Print version Inbound Marketing for eCommerce: Marketing on Steroids
Learn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop.
Luke Summerfield | Publishing | Print version Brand gTLD Subdomain Strategy: Navigating the New Technology Platform
As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the intuitive navigation inherent to the technology platform of the gTLD.
Jennifer Wolfe | Data-Driven Marketing | Print version |
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