Becoming One With Our Email Addresses
Dave Hendricks | Email Marketing Optimization |       |  | According to researchers, the smartphone is more addictive than any drug. There is even a name for the anxiety one feels when out of mobile phone contact, called nomophobia. The smartphone is a wondrous thing. It has apps, a camera, a calculator, music and even a flashlight. The most wondrous part about the smartphone, however, is that (despite what the name implies) we don't really have to use it to make actual phone calls. In 2012, O2's All About You report showed that "making... |
Sex with Data? An Email Marketer’s Tale
Simms Jenkins | Email Marketing Best Practices | |  | If you came to this story for the headline you may be disappointed. Especially since it is about email marketer's focus on emerging trends (or lack thereof). So this isn't about email marketers gone wild you may ask? Nah, maybe next year. I had the great privilege and honor to be one of the keynote speakers at the Blue Hornet Lifecycle Messaging Conference (check out the tweet highlights) here in sunny San Diego last week. While I talked about the relatively boring trends and future... |
Digital Footprints: Following the Data Trail
Katrina Conn | Advanced Email Marketing | |  | Do you know what type of data trail you're leaving behind, or what your digital footprint says about you? Just this week, the FX network premiered the third season of American Horror Story: Coven. It's not rooted in reality, obviously, but Jessica Lange's character had one line that really resonated in this era of digital trails: "In this day and age of Facebook and Twitter, do you really think that we won't be persecuted for anything that we do--which will be recorded and uploaded... |
Don’t Let Holiday Hysteria Harm Your Email Program in 2014
Margaret Farmakis | Email Marketing Optimization | |  | It's the email marketing equivalent of a crash diet. Every year, we work with clients who are experiencing the repercussions of mistakes made during the all-important holiday shopping season. They're coming to terms with the telltale signs and accepting that the damage has been done: rising complaints, decreasing inbox placement and declining engagement. After the email blasting binge comes the inevitable purge and a panicked attempt to offset the irrational, hedonistic, instant... |
Key Elements of a Realistic Attribution Model
Jeanne Jennings | Conversion & ROI | |  | In my last column, I provided a very simple data tree model for tracking behavior from the send through conversion. It's a good model, but the truth is that things aren't quite so simple in the real world. In the real world, not all buyers will click directly from your e-mail to the website and purchase. Some might open your e-mail and make a mental note about the offer, then visit the site later in the week and buy. For others, it may take some combination of touch points, say an... |
Cheez-It to Smart Car: We're Better Together
Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on Vine.
Susan Kuchinskas | Social Media | Print version Google Q3 Earnings Beat Expectations, Pushing Stock to All-Time High
Google stock is at an all-time high. The company banked $2.97 billion in net income on nearly $15 billion in revenue during the last quarter.
Matt Kapko | Search | Print version 5 Common IT Objections to Marketing Projects
How to overcome challenges in dealing with IT and move forward with your CTO.
Bryan Eisenberg | ROI Marketing | Print version Can We Ever Expect Native Advertising to Scale?
A platform that can deliver content marketing at scale, for both publishers and marketers, must have both ends of the advertising spectrum--native advertising and programmatic buying--working in concert.
Laney Whitcanack | Publishing | Print version Wearable Computing & Ads: Why Not?
We are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye.
Gary Stein | Strategies | Print version Social PPC – The Definitive Guide for Marketers
Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers.
Elizabeth Marsten | Paid Search | Print version The New Mobile Reality for Advertisers & Publishers
In the new mobile reality, publishers and advertisers are being forced to engage users in different fashions. Omar Nicola explains.
Omar Nicola | Publishing | Print version Three Ways to Refresh Your Marketing Channels from a Customer Perspective
Is your digital presence giving customers an integrated, consistent, and profitable experience with your brand and services?
Patti Hunt | Strategies | Print version Facebook Reveals New Retargeting Capabilities
New retargeting options are coming to Facebook that won't force you to go through Facebook Ad Exchange.
Justin Freid | Social Media | Print version MasterCard Integrates Purchasing Technology Into Wired
MasterCard’s ShopThis with MasterPass allows consumers to buy products directly within advertising and editorial content.
Lisa Lacy | Strategies | Print version |
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