Online Video and the Perils of Business Morbidity
Chris Copeland | Video |       |  | There is a strange phenomenon in the media business; the on-going and constant diagnosis of death. Everything, it seems, is either birthed to kill or exists only until it can be killed. There appears to be no middle ground. Video did not kill the radio star, yet three decades later we've learned nothing from The Buggles' faulty thesis. I suppose this need to pontificate on the coming of the reaper comes from a desire to prove an industry of savants. Perhaps it is the fulfillment... |
Mad Men to Machine Mavericks: Google Adx on RTB Trends in Asia [Video]
Adaline Lau | Display Advertising | |  | Asia is increasingly shifting away from site-level targeting to targeting audiences when buying display advertising. This leads to the rise of programmatic trading, which industry players say will improve performance and reduce media wastage. The latest annual report commissioned by Rubicon Project also states that advertisers and media agencies have increased their display ad investments by 62 percent in Asia Pacific. Pushkar Sane, CEO at Convergination sat down with Rahul Garg,... |
Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey
Yuyu Chen | Mobile | |  | As mobile devices enable consumers to easily interact with brands, mobile advertising correspondingly attracts more budget and is expected to continue this upward trend. Marketers at 300 U.S. companies increased their mobile advertising budgets by 142 percent from 2011 to 2013, according to Marketers Perceptions of Mobile Advertising, produced by Ovum for Interactive Advertising Bureau (IAB). Of the marketers surveyed this year, over one-third allocated more than $300,000 to mobile... |
The Publisher of the Future Will Be Agile & Adaptive
Jeanniey Mullen | Publishing | |  | The world is becoming increasingly mobile. According to the Pew Research Center, 78 percent of teens ages 12 to 17 own a cellphone. One in four teens have a tablet computer, and 9 out of 10 have a computer at home for themselves, or access to one in the home. This is our future. Currently, the Baby Boomers have access to the highest amount of disposable income. The 78 million of them in the U.S. spend over 3 trillion dollars per year buying tools, technology and other items of... |
Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities
Yuyu Chen | Mobile | |  | As Black Friday 2013 (November 29) approaches, retailers are already gearing up for holiday promotions. This year, tailoring for multi-screen behavior and social media are more important than ever before. Online Black Friday sales last year increased 20.7 percent over 2011. This year, the National Retail Federation has already found that the government shutdown isn't much of an issue for U.S. consumers; they forecast a 3.9 percent increase in November/December U.S. general retail... |
Kraft’s "Noodle Reunion" Unites Families Over Surnames & KD
For two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name.
Lisa Lacy | Strategies | Print version Why Headline Testing is Still Valuable and 5 Variation Tips That Will Win
You need to write content that will actually sell. Here are 5 tips to write headlines worth testing.
Breanne Maliniak | Actionable Analysis | Print version Great, All of My Keywords Are Gone...Now What?
Google is encrypting all keyword-level organic search data. Here's how marketers can deal.
Scott Kellam | SEO | Print version 5 Reasons No One Clicks Through On Your Brand's Tweets
John Lee | Social Media Smarts | Print version Key Elements of a Realistic Attribution Model
Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly.
Jeanne Jennings | Conversion & ROI | Print version Share the Love - Lead Nurturing Basics
Customers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money.
Jon Miller | Strategies | Print version What Design Taught Me About Digital Advertising
In the first of this three-part series, learn about Design Thinking and focus on one of its three central tenets, customer-centricity.
Carl Griffith | Strategies | Print version Gallo Family Vineyards Celebrates Family with Online Crest Creator
The brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family.
Lisa Lacy | Strategies | Print version Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon
Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance policy.
Andrew Edwards | Actionable Analysis | Print version Jonah Berger's 6 STEPPS for Success Applied to Email Marketing
As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more successful email marketing.
Kara Trivunovic | Email Marketing Best Practices | Print version |
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