Former Ticketmaster exec to lead commerce for Twitter Former Ticketmaster President Nathan Hubbard has been hired by Twitter as its first commerce chief, part of a larger move to promote shopping via the social network. Hubbard says the goal is not to compete with Amazon or eBay, but to work with retailers to help them improve their own online-sales efforts through Twitter. "One of the hallmarks of Twitter's entire approach has been partnering. We're going to take the same approach with owners of physical and digital goods," Hubbard says. Bloomberg (8/28)  | Forrester Report: Performance Strategies for Mobile & Web Delivery
Customers and prospects expect fast, quality web and mobile experiences independent of the browser, device, or network they use. Yet in a new commissioned study conducted by Forrester Consulting on behalf of Akamai, Forrester discovered that companies often struggle in this complex environment. Download the study now and see how you can do more while minimizing cost and complexity. |
 | Facebook makes brand-page promotions easier to run Facebook has announced that brands can stage social promotions directly through their Page Timelines, a feature that previously required third-party platforms and applications such as Marketing Cloud and Vitrue. That will make contests easier to organize, but could dilute the effectiveness of online promotions as more brands take advantage, writes Matt Owen. "[T]his latest tweak could have a fundamental effect on the way many pages are run," Owen writes. TheNextWeb.com (8/27), eConsultancy.com (8/28) Twitter's long road to advertising success Monetizing Twitter has been a long, slow process, but the company's go-slow strategy appears to be paying off, Todd Wasserman writes, noting that it's expected to have ad revenues of about $400 million this year and that while users aren't thrilled at the increase in paid content, they haven't abandoned the service. "Although [CEO Dick Costolo] claimed that people would 'love' Twitter advertising, in reality, they merely tolerated it," Wasserman writes. Mashable (8/27)  | Join a community that can help you grow your business
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 | Is your marketing department using cloud-based software?  | Yes | | No | | Who needs ads? Brands' Instagram photo shoots see success Surveys show that Instagram users are highly averse to the idea of advertisements on the service, but users are responding enthusiastically to Instagram campaigns from brands that include photos shot by the network's most popular photographers. Mercedes-Benz USA nearly tripled its following when it commissioned photos of its CLA model from five top users, and the number of photos multiplied by the number of Instagram followers who might have seen them is the potential equivalent of getting tens of millions of ad impressions, according to Mercedes-Benz social media lead Mark Aikman. Forbes (8/23)  | Help drive your business forward with Visa Payroll
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 |  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | Are you confident that your social media accounts are secure? | No |  80.00% | | Yes |  20.00% | Keeping your social media accounts secure: Your social media accounts will never be completely safe from hacks, so the 80% of respondents who lack confidence probably have good reason to be nervous. But "[i]nvestments in security -- both upfront and ongoing -- will always cost less than a post-hack cleanup operation," so creating and executing a security plan should be a top priority, SmartBrief's Stephen Yusko writes in SmartBrief's SmartBlog on Social Media. Do you have more than one Twitter account for your company? | Yes | | No |  | Building game-changing mobile apps—from vision to execution
In order to get closer to customers and boost productivity, many companies are now investing in apps, with varying results. Read this free white paper to learn why it pays to have an innovative, sound mobile app strategy in place—before looking to build compelling systems of engagement. |
 | How J.C. Penney built its social media strategy As director of social and mobile at J.C. Penney, Sean Ryan says he targets an imaginary ideal consumer modeled on Tina Fey, and crafts content and shapes the brand's voice in order to appeal to a Fey-like reader. Ryan also works with various Penney divisions to craft an effective editorial calendar, and holds regular meetings with stakeholders to ensure he's serving the retailer's business needs effectively. BrainZooming.com (8/28) | Dinosaur attack takes office prank to a new level A Japanese TV show recently subjected an unlucky office employee to the ultimate workplace prank: a staged dinosaur attack. The worker saw a screaming crowd of colleagues running from an unseen threat, then panicked as what appeared to be a full-size dinosaur rounded the corner and rushed toward him. IO9.com (8/27) |  | Over the last few years, the social-media revolution has completely redefined marketing." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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