Size and Specialization?
Derek Harding | Email Marketing Optimization |       |  | I must start this column with a disclaimer. As the CEO of an Omnicom agency I cannot comment on and am not commenting on the Omnicom-Publicis merger. I also have no insider knowledge of the merger, just a perspective on the history of email in big advertising agencies. Innovyx has been owned by Omnicom for 13 years now. Over that time much has changed in the email world and also in the advertising and marketing worlds as a whole. So it was with great interest that I read Simms Jenkins'... |
3 Ways to Avoid a Holiday Scrooge-Fest
Jim Davidson | B2C Email Marketing | |  | You know what doesn't make the stressful holiday season any better? People yelling. Even worse is when they are yelling in your direction. The good news is that year after year, the screams typically originate from the same sources, so there's no need to be caught off guard as long as you think ahead. Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also... |
The Psychological Hierarchy of the Email Campaign
Simms Jenkins | Email Marketing Best Practices | |  | The relationship between the email marketer and the email subscriber is an unspoken alliance, and also a source of constant tension and potential. The email marketer owes her job, database, and likely revenue to the subscriber who provides permission in exchange for (hopefully) special offers, content, and respect and relevancy. The email marketer often loses sight of this invaluable permission during the march to some interdepartmental meeting or shared goal. Too often the email... |
Tips on Getting Into the Gmail Primary Inbox
Sundeep Kapur | Social Integration | |  | I absolutely love the new Gmail inbox! Twenty-five percent of my messages are a result of me being a member of social networks (Twitter, LinkedIn, and Facebook), 60 percent are promotional, and 15 percent are personal and extremely relevant. Plus, I am not even counting messages that show up in my spam folder. Gmail has placed my messages into three folders - Primary, Social, and Promotions. This is an ideal way for me to sort through all the messages that I get and I can easily... |
Brands Adopting a Leadership Position on Do Not Track Technology
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
McNeal Maddox | Strategies | Print version 5 New AdWords Features Open Up New Data Insights and Optimization Potential
Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior.
Lisa Raehsler | Paid Search | Print version No Death Knell for Newspapers
Analytics drive transformation in media companies.
Pelin Thorogood | Analyzing Customer Data | Print version The Case for On-Domain Engagement
If social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your brand, product, or service?
Dave Evans | Social Media | Print version The Mobile Creative Moment
Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers.
Joe Laszlo | Mobile | Print version Advantages of Social Media and Social Media Automation
The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips.
Christian Arno | Social Media | Print version Ticketmaster CEO Jumps Ship to Twitter
Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce.
Melanie White | Social Media | Print version Combos Seeks Epic Ideas For New Seven Layer Dip
Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video.
Lisa Lacy | Social Media | Print version Is BuzzFeed's Boom Making Brand Blogs Go Bust?
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past?
Lisa Buyer | Social Media | Print version Social E-Commerce and the Customer Network
There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally.
Himanshu Sareen | Social Commerce | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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