Wednesday update: Personalize your social media messages for better marketing results

Hello all,

Welcome to this week's Wednesday Update, including how to tackle a social media crisis, creating the right hashtag for your marketing campaign and social media message personalization.

First, the key stories from our Wednesday Update:

1. Twitter brings you a new chart designed to make creating the right hashtag for your social media marketing campaigns a whole lot easier
2. Research into the best times to release your Facebook posts to maximize engagement and social reach
3. A deeper look into F-commerce and new figures showing an incredible increase in social shopping in the past year alone

More detail on all these stories at our blog post, here.

Second, we have two new articles for you this week:

Dealing with a social media crisis – how to tackle the dissemination of incorrect information unleashed on a believing public: Part one in our serious looking at how you can maintain brand image and effectively manage a social crisis.

Personalize your social media marketing strategy through the emergence of big data and better targeting techniques: A look at how social must move from a broadcast model to embrace message personalization, and how big data can help you segment your market demographic.

Third, and finally, I thought I would enlighten you on a new briefing we have just put together. It looks at the update and integration of social media cross Atlantic at big brands and how they differ. With conclusions drawn from over 300 surveyed USM community members.

Did you know that 75% of your peers say social media has impacted internal structures, departmental organization and responsibilities? See the below graph for the divide between North America and Europe, with a staggering 14% difference in opinion.



You can find all this information, and a lot more, in our 22-page whitepaper on the social media update on both sides of the pond.

Get your complimentary copy at www.usefulsocialmedia.com/social-uptake

That's all for this week. Until next time!

Cheers,
Harry


Harry Rollason
Useful Social Media
Head of Community


Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.

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