Facebook reveals potential expansion of facial recognition Facebook could add nearly all of its users' profile pictures to its expanding facial-recognition database in an effort to improve the performance of its suggested-tag feature. The potential move was revealed in a privacy-policy update the network released as part of a settlement of a class action lawsuit. "Our goal is to facilitate tagging so that people know when there are photos of them on our service," said Erin Egan, Facebook's chief privacy officer. "... Can I say that we will never use facial recognition technology for any other purposes? Absolutely not." Reuters (8/29), Bloomberg (8/29)  | White Paper: Innovating at the Pace of Mobile
Mobile adoption is occurring at an unprecedented pace, creating a tremendous opportunity no company can afford to ignore. Success requires the ability to overcome the limitations of wireless networks and delivery systems, and a strategy for handling the extensive and ever-growing diversity of end-user devices. Learn how your company can capture the mobile opportunity. |
 | Foursquare feature will automatically offer location-based tips Foursquare has unveiled a feature that will allow users to automatically receive tips on their mobile devices about places they visit, without having to boot up Foursquare's mobile application first. The aim is to make Foursquare a more streamlined, baked-in part of users' mobile networking, says CEO Dennis Crowley. "This is the version of Foursquare that we've been talking about building for a long time," Crowley said. All Things D (8/29) Twitter upgrades, widens availability of Lead Generation Card Twitter's Lead Generation Card is now easier to set up with a simpler way to gather information about mobile users. Twitter has also added analytics and is extending the card to all advertisers. Using the Lead Generation Card instead of a third-party service allows data collection to be "part of the normal experience that users are accustomed to," Ken Yeung writes. TheNextWeb.com (8/29)  | Balancing risk versus reward in social media
Increasingly, social media is seen by many enterprises as a cost-effective way to reach customers, suppliers and business goals. However, because of today's sophisticated security breaches, it's also a big risk. For insights and tips on how to delve into social media safely and successfully, read this free white paper. |
 | What is your organization's biggest challenge in adopting technology in your marketing efforts?  | Corporate silos -- getting people across different teams to work together | | Budget constraints -- we know what we'd like to do, but we just can't afford it right now | | Lack of knowledge -- we don't fully understand how technology could benefit our marketing | | The Gap jumps on board as Giphy's Facebook GIFs arrive Technology company Giphy has created a product that allows GIFs on Facebook, which hasn't supported GIFs in years. The Gap is one of the first brands to use a Giphy GIF, highlighting its Tumblr promotion "What's Blue to You" and using the Facebook hashtag #Backtoblue. Giphy is currently the only provider of Facebook-approved GIF services. Adweek (8/29) PGA star Rickie Fowler investigates golf courses for Farmers Farmers Insurance Group is expanding its humorous ad campaigns with PGA Tour player Rickie Fowler grabbing the role of a private eye that brings vengeance to golf course cheaters and oafs. The four-episode series from RPA includes a scene where Fowler takes a phone from an overly loud speaker and sinks it in one drive. The videos launched on Farmers' YouTube and Facebook pages, and a new Twitter account tied to the videos has been created. MediaPost Communications/Marketing Daily (8/29)  | Global Workforce Management: Trends and Strategies for U.S. Manufacturers
Global trade and manufacturing are expanding rapidly, and that means that our workforces have to evolve to keep pace with demand, technology, and trends that are driving the world's economy. Research gathered from a recent global survey reveals distinct trends and strategies that U.S. manufacturers should consider when expanding to other countries. Learn more in the free white paper. |
 | Mobile-ad revenue grows in importance for Google, Facebook Nearly 1 in 5 Google U.S. ad dollars will come from mobile search this year, eMarketer estimates. That's up nearly 7 percentage points from last year, and the figure is expected to reach nearly 31% in 2015. By then, mobile search revenue will have surpassed desktop and mobile display advertising and inch toward desktop search. In the meantime, Facebook's mobile-ad revenue should surpass online next year, and Twitter should reach a 62% mobile to 38% online split by 2015, eMarketer says. eMarketer (8/29) | Search marketers find reasons to love Google+ Brands that rely on SEO to drive Web traffic should make sure they have a well-developed presence on Google+, writes Jill Kocher. You don't have to spend big bucks on custom Google+ content, Kocher writes, but you should at least cross-post content from your other social outposts to ensure your brand is appropriately indexed by Google's algorithms. Practical eCommerce (8/30) | We're all Martians, researcher says Life on Earth may have originated on Mars, according to geochemistry researcher Steven Benner. Chemicals that helped catalyze organic molecules into the first living creatures on Earth may have been catapulted from the Red Planet by volcanic explosions or meteor strikes -- a lucky break, since Mars ultimately proved too arid to support life as we know it. "If our hypothetical Martian ancestors had remained on Mars, there might not have been a story to tell," Benner says. The Guardian (London)/The Press Association (U.K.) (8/28) | SmartBrief will not publish Monday In observance of Labor Day in the U.S., SmartBrief will not publish Monday. Publication will resume Tuesday. |  | [T]his is obviously the future and we're getting there first." -- Dennis Crowley, CEO of Foursquare, writing in a tweet that was quoted at All Things D | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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